Unless Agency Webusayiti by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Tsamba la pa Intaneti ndi pa Intaneti Competition Category.
ChitsuloPa Intaneti· 2022
Unless Agency Webusayiti
Client: Unless agency
Mphoto ya Chitsulo ya A' Design Award Winner in Pa Intaneti Category
Verified Award Winner
Verify Award Status for #138097The Design
About Unless Agency Webusayiti
Unless Agency ndi webusayiti yopangidwa ngati mbali ya chizindikiro chachikulu cha mtundu (brand identity) cha bungwe la upangiri ndi uthenga (consulting and communications agency). Webusayitiyi idapangidwa pambuyo pa kafukufuku wa msika wokhudza zomwe zikuchitika masiku ano, momwe opikisana nawo adayikidwa, komanso machitidwe a m'gululi, zomwe zidatsogolera ku ndondomeko ya mtundu (brand platform) yofotokoza mauthenga ofunikira. Mzere wozungulira wa chizindikiro cha bungweli (monogram) umagwiritsidwa ntchito popanga mawonekedwe ozungulira a geometric omwe amakonza malemba ndi zithunzi, komanso kupanga zizindikiro (icons) zomwe zikuwonetsa mfundo zazikulu. Mitundu ndi zithunzi zimatengera lingaliro kuchokera ku chilengedwe ndiponso ku dziko la zinthu zapamwamba (luxury), zomwe zikuwonetsa mfundo ndi njira yeniyeni ya bungweli.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Unless Agency Webusayiti ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Unless Agency Webusayiti akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Unless Agency Webusayiti amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
- Dimensions & Packaging
- Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.
The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared. - Tags
- (communication material) (web design) (digital design)
- Production Technology
- After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently
It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely. - Inspiration
- The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.
The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision). - Team Members
- Amandine Lantelme
Anna Cesa
Fanny de Bray.
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