BTY Brand Identity Logo ndi Ntchito Zake by Etude Digital is a highly esteemed winner of the very prestigious 2022 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.

BronzeZithunzi· 2022

BTY Brand Identity Logo ndi Ntchito Zake

by Etude Digital

Client: BTY Group

Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category

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Verified Award Winner

Verify Award Status for #138763

Zindikirani Tsopano Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BTY Brand Identity Logo ndi Ntchito Zake

Book Text: BTY Brand Identity ndi pulogalamu ya logo ndi ntchito zake yopangidwa ya BTY Group. Chizindikiro cha logo ndi kutanthauzira kwaukadaulo ndi masamu kwa nthawi imene singano ya gennaker ikutambasulidwa. Kapangidwe kake kamanenanso za kusintha kwakukulu kumene singano ya gennaker inabweretsa mu mpikisano wa mabwato oyendetsedwa ndi mphepo. Chizindikirochi chikuyimira tsogolo limene anthu amatsogolera ukadaulo. Zojambula zoposa 300 zopangidwa ndi pensulo zinachitika choyamba, kenako kuwongolera kunachitika mu zida zamakono mpaka kufikira mawonekedwe oyenerera. Mtundu wakuda ndi umene ukugwiritsidwa ntchito kwambiri, wothandizidwa ndi mitundu yowala. Mawonekedwe akuda ndi oyera amapangitsa kuti chizindikirochi chizitha kukopedwa mosavuta pazinthu zambiri zosiyanasiyana.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

BTY Brand Identity Logo ndi Ntchito Zake ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. BTY Brand Identity Logo ndi Ntchito Zake akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. BTY Brand Identity Logo ndi Ntchito Zake amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Dimensions & Packaging: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Tags: logo, brand identity, logomark, symbol, graphics, layout
Production Technology: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Design Challenge: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Research: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Inspiration: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Project Duration: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Operation Flow: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Team Members: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer