Lamay Island's Souvenir Series Ntchito Yaikulu: Kupaka Zizindikiro pa Katundu by Chia-Hui Lien and Jen-Wei Huang

Lamay Island's Souvenir Series Ntchito Yaikulu: Kupaka Zizindikiro pa Katundu by Chia-Hui Lien and Jen-Wei Huang is a highly esteemed winner of the very prestigious 2022 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

BronzeMapaketi· 2022

Lamay Island's Souvenir Series Ntchito Yaikulu: Kupaka Zizindikiro pa Katundu

by Chia-Hui Lien and Jen-Wei Huang

Client: Chia-Hui Lien

Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category

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Colors

The Design

About Lamay Island's Souvenir Series Ntchito Yaikulu: Kupaka Zizindikiro pa Katundu

Mawu a M'buku: Lamay Island's Souvenir Series ndi kapangidwe ka katundu wamphatso wa nsomba zouma ndi ndodo za nsomba zopangidwa kuchokera ku yellowfin tuna. Chithunzi chachikulu chimachokera ku malo ndi chikhalidwe cha Lamay Island ku Taiwan, ndipo mwala wakomweko wotchedwa Stone Vase ndiwo umagwiritsidwa ntchito ngati chithunzi chachikulu. Bokosi lakunja lapangidwa ndi pepala ndipo limatsegulidwa ndi chivundikiro cha maginito, ndipo limayeza masentimita 34 kutalika, 23 mulifupi, ndi 6 mozama. Kusindikiza kumagwiritsa ntchito mtundu wapadera wa golide wa mkuwa ndi filimu yonyezimira pamalo ena. Mkati muli thumba lokhala ndi zipper limene limasunga nsomba zouma zili zatsopano. Chakudya chikadya, bokosilo limatha kugwiritsidwanso ntchito kusungiramo zinthu zina.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Lamay Island's Souvenir Series Ntchito Yaikulu: Kupaka Zizindikiro pa Katundu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Lamay Island's Souvenir Series Ntchito Yaikulu: Kupaka Zizindikiro pa Katundu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Lamay Island's Souvenir Series Ntchito Yaikulu: Kupaka Zizindikiro pa Katundu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Dimensions & Packaging: The outer box size of this package is W34cmxD23cmxH6cm.
Tags: Brand，Packaging design
Production Technology: This set of gift boxes is designed on the visual design, and the image design is based on the local island style and cultural characteristics of Xiaoliuqiu. The packaging design part is mainly designed to give gifts, so the gift box uses paper and magnets as the opening design, the printing technology uses a special color - bronze gold, and the graphics on the box surface uses the technology of partial bright film to increase the texture of the gift box. After the food is eaten, the packaging box can also be used as a storage function to achieve the concept of environmental protection.
Design Challenge: The most difficult aspect of the packaging design of this brand is the drawing of the fish shape and the representation of the graphics, mainly to directly convey the delicious dried fish food made from fresh marine fish to consumers, and the delicious dishes suitable for general family cooking.
Research: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images. The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Inspiration: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images.
Project Duration: This set of gift boxes will be sold in Lamay Island, Taiwan on 2019/12/01.
Operation Flow: Through the field trip to Xiaoliuqiu Island in Taiwan to conduct photography and data collection, and then carry out visual image design and packaging design, the marine culture and local cultural history of Xiaoliuqiu Island are integrated, so that the overall brand packaging design can promote market sales and achieve high The benefits of marketing.
Patents: Chia-Hui Lien , Jen-Wei Huang
Team Members: Designer: Chia-Hui Lien , Jen-Wei Huang
Image Credits: Designer: Chia-Hui Lien , Jen-Wei Huang