Gorgeous Frontier Highway Chizindikiro cha Mtundu (Brand Identity) by Zhuang Li is a highly esteemed winner of the very prestigious 2022 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
ChitsuloZithunzi· 2022
Gorgeous Frontier Highway Chizindikiro cha Mtundu (Brand Identity)
by Zhuang Li
Client: China National Highway G331
Mphoto ya Chitsulo ya A' Design Award Winner in Zithunzi Category
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- Verified Award Winner
- Verify Award Status for #139017
The Design
About Gorgeous Frontier Highway Chizindikiro cha Mtundu (Brand Identity)
Gorgeous Frontier Highway ndi chizindikiro cha mtundu chomwe chidapangidwa kwa Msewu Waukulu wa Dziko la China G331. Msewuwu umayenda m'mphepete mwa malire akumpoto a China ndipo umapanga msewu wautali wodzitchinjiriza wa m'malire m'chigawo cha Heilongjiang. Zinthu zomwe zagwiritsidwa ntchito polemba zikoperazi zachokera ku mawonekedwe a nthaka, zomera, komanso msewu womwewo. Theka la mwanjenjete limayimira mawonekedwe a nthaka, tsamba limayimira zomera, ndipo mzere umayimira msewuwo. Zinthu izi zaphatikizidwa kuti zigwirizanitse chikhalidwe chachilengedwe ndi mawonekedwe amakono a zithunzi. Chizindikirochi chikuwonetsanso nyengo zinayi za njirayi komanso chikhalidwe chamoyo cha anthu am'deralo.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Gorgeous Frontier Highway Chizindikiro cha Mtundu (Brand Identity) ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Gorgeous Frontier Highway Chizindikiro cha Mtundu (Brand Identity) akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Gorgeous Frontier Highway Chizindikiro cha Mtundu (Brand Identity) amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.
- Inspiration
- The designerextractedthedesign elementsfrom geomorphology, vegetation and highway. These essential elements are assembled withdifferentfunctions, the semicircle represents geomorphology, the leaf represents vegetation, and the line represents highway. Thenatural culture andmodern elementsare gathered tointegratethe newest conceptsofG331. Designer found creative ways to present this energetic&fashionable highway, shows its distinctiveandlivelyculture.
- Team Members
- Creative Director: Lizhuang
Art direction: Zuo Weitao
Design Consultant: Liu Qiang
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