Una Luna Ntchito Yoyambirira: Kulongedza Chakudya Chotsekemera by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
ChitsuloMapaketi· 2022
Una Luna Ntchito Yoyambirira: Kulongedza Chakudya Chotsekemera
Client: Sot B&d
Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category
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- Verified Award Winner
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The Design
About Una Luna Ntchito Yoyambirira: Kulongedza Chakudya Chotsekemera
Mawu a Bukuli: Una Luna ndi kapangidwe ka kulongedza kwa mndandanda wapamwamba wa zipatso zotsekemera zokutidwa ndi chokoleti chakuda cha ku Italy. Mabokosi awiri adapangidwa, otchedwa Cherry Garden ndi Roses and Grapes, kutengera mizere yochokera mu ndakatulo zodziwika bwino za ku Ukraine. Bokosi lililonse lili ndi chithunzi cha collage chomangidwa kuchokera ku zigawo zosiyanasiyana, ndipo chipatso chomwe chimagwiritsidwa ntchito mu mndandanda uliwonse chimabwerezedwabwerezedwa mkati mwa kapangidwe kakeko. Maziko akuda ndi zilembo zochepa zimapereka maonekedwe amakono komanso aulemu. Mabokosiwo amasindikizidwa pogwiritsa ntchito ukadaulo wa offset wokhala ndi varnish yosalala ndiponso kukongoletsedwa ndi foyilo yamkuwa pazigawo zosankhidwa.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Una Luna Ntchito Yoyambirira: Kulongedza Chakudya Chotsekemera ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Una Luna Ntchito Yoyambirira: Kulongedza Chakudya Chotsekemera akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Una Luna Ntchito Yoyambirira: Kulongedza Chakudya Chotsekemera amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea of packaging design arose from the name of the series. Each name of the fruit candy series echoes the widely known lines of prominent Ukrainian poets of the 19th-20th centuries. Cherry Garden - "A cherry orchard near the house..." - a poem by Taras Shevchenko. Ukrainian poet, thinker, public figure of the 19th century. Roses and Grapes. "Roses and grapes are beautiful and useful" - a poem by Maxim Rilski Ukrainian poet, public figure of the 20th century
- Dimensions & Packaging
- 1 boxes 370mm x 260mm x 15mm
2 boxes 370mm x 260mm x 15mm - Tags
- Chocolate collection. Chocolate, Chocolate packaging, Fruit candies, Ukraine, Collage
- Production Technology
- All packages were printed by offset technology, using matte varnish and embossing of individual elements with copper foil. Two packages were created for these two series. The packaging for chocolates had to be safe for the product and prevent it from spoiling, extend the shelf life and reduce the cost of production. In addition, its environmental friendliness became an integral requirement - the right packaging does not harm the environment.
- Design Challenge
- One of the most important tasks in the development of the design was to create such a package that the consumer, looking at the product, wanted to buy it and at the same time the package should be associated with Ukraine, with its rich poetry, history and nature. Great attention was paid to the details from which the collage was created. In each composition, fruit, which is used to fill a given series of candies, is necessarily repeated. For example, grapes, pears, peaches, etc. Also, important attention was paid to the overall aesthetics of the package to evoke positive emotions in the end customer
- Research
- The designer used an unusual illustration - a collage, where each composition is assembled from individual elements. The composition of the collage repeats the name of each series. Collage illustration plays on the name of each series and conveys the lushness and beauty of Ukrainian nature and at the same time, black background and minimal lettering conveys modernity and elegance.
- Inspiration
- Una Luna is a premium candy that uses real Italian chocolate and natural ingredients. Roses and Grapes and Cherry Garden is a premium series of fruit candies in the finest Italian dark chocolate. Roses and Grapes - chocolate-covered peach and walnut, chocolate-covered pear and Grape Magic. Cherry Garden - chocolate-covered prunes with walnut, chocolate-covered apricots with walnut, and Cherry Magic.
- Project Duration
- This project started in May 2021 and finished in 2021 August in Kyiv. Ukraine
- Operation Flow
- The main challenge was to create a suitable illustration that would tell the story of the product and expose it from an unusual angle. It was also necessary to make sure that the consumer could easily find all the necessary information about the product, that it was readable and error-free. And the company logo should be visible at a glance
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