Transam Carriers Chizindikiro cha Bizinesi by Maksim Zinchuk is a highly esteemed winner of the very prestigious 2022 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
BronzeZithunzi· 2022
Transam Carriers Chizindikiro cha Bizinesi
Client: NUMZ Graphics
Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
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About Transam Carriers Chizindikiro cha Bizinesi
Transam Carriers ndi chizindikiro cha bizinesi chopangidwa cha kampani yoyendetsa katundu ndi mafuta (logistics) yomwe ili mumzinda wa Toronto, ku Canada. Chizindikirochi chimamangidwa mozungulira nyama yotchedwa Zubr, kapena European Bison, nyama yochokera ku Eastern Europe yomwe imaimira kupatulika ndi mphamvu. Mutu wa nyamayi umaikidwa mkati mwa kachitatu (triangle), ndipo mtundu wapadera wa zilembo wopendekera umapatsa chizindikirocho maonekedwe olimba komanso oyenda bwino. Mitundu iwiri yaikulu ndi yellow (chikasu) ndi black (chakuda). Kalembedwe kameneka amagwiritsidwa ntchito pamagalimoto a kampani, webusaiti, media zapagulu (social media), zolembera za ofesi, malonda, ndiponso zinthu zolimbikitsira bizinesi. Makona atatu achikasu m'zithunzizi amapangitsa kuti chizindikirochi chizidziwika bwino mgulu la mabizinesi ofananawo.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Transam Carriers Chizindikiro cha Bizinesi ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Transam Carriers Chizindikiro cha Bizinesi akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Transam Carriers Chizindikiro cha Bizinesi amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
- Dimensions & Packaging
- In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
- Tags
- logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
- Production Technology
- The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
- Design Challenge
- Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
- Research
- To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
- Inspiration
- The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
- Project Duration
- The project started in September 2017. Designed and currently supported by NUMZ Graphics.
- Operation Flow
- We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
- Team Members
- Designer: Maksim Zinchuk
- Image Credits
- Maxim Zinchuk, NUMZ Graphics
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