Siela Ntchito Yaikulu: Chikwama cha Zodzikongoletsera by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2022
Siela Ntchito Yaikulu: Chikwama cha Zodzikongoletsera
Client: Sot B&d
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #139422The Design
About Siela Ntchito Yaikulu: Chikwama cha Zodzikongoletsera
Mawu a M'Bukhu: Siela ndi kapangidwe ka chikwama cha mzere wa zodzikongoletsera za ana. Kapangidweka kamagwiritsa ntchito chubu chapulasitiki choyera cha 75 ml, chokongoletsedwa ndi njira za screen printing ndi pad printing. Zithunzi zopangidwa mwaluso zayikidwa pakati pa kapangidweka, ndipo munthu mmodzi wapadera amaonekera m'malo osiyanasiyana ndi zochitika zosiyanasiyana m'mzere wonsewu. Utoto wosiyanasiyana umathandiza ogula kusiyanitsa zinthuzo. Mawu achepetsedwa kufika pachochepa, kotero kuti chinthu choyenera chizindikirike mofulumira pa shelefu. Malo oyera amasunga zithunzizo kuti zioneke bwino ndi mosavuta.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Siela Ntchito Yaikulu: Chikwama cha Zodzikongoletsera ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Siela Ntchito Yaikulu: Chikwama cha Zodzikongoletsera akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Siela Ntchito Yaikulu: Chikwama cha Zodzikongoletsera amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
- Dimensions & Packaging
- Plastic tube cream bottle 75 ml. White color
- Tags
- Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
- Production Technology
- Screen and pad printing method
- Design Challenge
- Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
- Research
- The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
- Inspiration
- Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
- Project Duration
- This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
- Operation Flow
- The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.
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