Dizayini ya Top Mercury Webusayiti ndi Daniel Houle ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Tsamba la pa Intaneti ndi pa Intaneti.
ChitsuloPa Intaneti· 2023
Top Mercury Webusayiti
ndi Daniel Houle
Kasitomala: Azuro Digital
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Pa Intaneti
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #139506Kapangidwe
Za Top Mercury Webusayiti
Top Mercury ndi webusayiti yopangidwa ya kampani yolengeza pa social media. Webusayitiyi imagwiritsa ntchito zithunzi zoyenda, ma animation, ndi zithunzi zapadera kuti apereke maonekedwe abwino komanso amakono. Kapangidwe kake kanachitika pogwiritsa ntchito Figma ndipo kanamangidwa ndi Webflow, ndipo imagwira ntchito bwino pa zida zonse, ma browser, komanso masikirini a kukula kosiyanasiyana. Mabatani ndi malinki amalola alendo kuti azilumikizana ndi magawo osiyanasiyana a webusayitiyi. Kuyenda kwa zithunzi kunasungidwa mosavuta kuti mawonekedwe a webusayitiyi akhalebe omveka ndi osavuta kutsatira. Webusayitiyi inafikitsa kuchuluka kwa kutembenuka (conversion rate) kwa 8 peresenti, kuposa muyeso wa m'makampani omwe uli pa 5 peresenti.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Top Mercury Webusayiti ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Top Mercury Webusayiti akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Top Mercury Webusayiti amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
- Miyezo ndi Kuphimba
- A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
- Zizindikiro
- Clean, modern, colorful, motion graphics, motion effects, unique illustrations
- Teknoloji Yopangira
- This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
- Vuto la Dizayini
- The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
- Kafukufuku
- We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.
Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%. - Chilimbikitso
- Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
- Nthawi ya Polojekiti
- Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
- Mdondomeko ya Ntchito
- This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
- Mwini Zithunzi
- All graphics and illustrations were designed from scratch by Azuro Digital.
All images are stock images from Canva. They are all royalty-free and we have the rights to use them.
The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
