The Aodh Kulongedza Kachasu Waku Ireland by Tiago Russo is a highly esteemed winner of the very prestigious 2022 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zochepa ndi Mapangidwe Apadera Competition Category.
BronzeZochepa· 2022
The Aodh Kulongedza Kachasu Waku Ireland
by Tiago Russo
Client: The Craft Irish Whiskey Co.
Mphoto ya Bronze ya A' Design Award Winner in Zochepa Category
Verified Award Winner
Verify Award Status for #140162The Design
About The Aodh Kulongedza Kachasu Waku Ireland
Aodh amakhala m'dziko lamdima ndi lokongola, momwe magetsi amakhala ochepa komanso zilakolako zimawuluka. Potengera zachinsinsi izi, imanena za nthawi pambuyo pamdima, mawonekedwe ake ngati helix yodabwitsa yomwe imalodza ndi kulodza. Choyimilira cha Aodh chimaunikira botolo kuchokera kumbuyo, chowongolera cha opal cha LED chomwe chimatumiza matabwa agolide akuzungulira kachasu asanavinidwe kuchokera pagalasi la chimango. Kutengera kuyanjana kwa usana ndi usiku, zopindika zagolide zopukutidwa zimawonetsa kuwala, pomwe zopindika ndi zopindika zimayanika, kupangitsa kuwala komwe kumayika The Aodh molimba powala.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
The Aodh Kulongedza Kachasu Waku Ireland ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. The Aodh Kulongedza Kachasu Waku Ireland akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. The Aodh Kulongedza Kachasu Waku Ireland amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A whiskey of near-mythical rarity, The Aodh is an ultra-rare, limited release of just 88 bottles that bring together taste, immersion, technology, and a bottle of futuristic brilliance. A dance of cask, time and skill to craft a whiskey of daring character, presented in a bottle that draws on technological innovation to elevate and astound.
Personal and meaningful, The Aodh's bottle is held in an innovative electronic exo-display unit - the ultimate vessel of desirability and mythology. - Dimensions & Packaging
- Exo-Display: 230W x 200D x 300H
Bottle and Exo-Display share a similar concept: organic shaping with gold/amethyst detailing. Whilst the bottle received a delicate golden band with incrusted amethyst stones, culminating in a pocketed brass and obsidian closure, the display unit has the main structure with grooved and knurled golden details, where the arms receive the amethyst finished detailing. Mirror and LED in the main frame add further depth and sensorial richness to the entire experience. - Tags
- Whiskey, Whisky, Luxury, Packaging, Display, Bottle, Design, Collection, Product
- Production Technology
- Presented in a dizzying spiral of gold, precious stones and glass, but with an innovative technological design that elevates it beyond the everyday, The Aodh is desired by all who look at it. The Exo-skeleton display is based on a winged chassis that locks the bottle in place, opened by a subtle touch sensor on the brass base and self-illuminated by several halo LED profiles and mirrored surfaces, coming together in a fluid graceful series of movements.
- Design Challenge
- The grand conceptual challenge within the creation of The Aodh was truly the augmented immersion through an automated display unit, something that has never been done for this range of products or spirits, and in such a delicate jewellery-like scale. All the mechanisms had to be able to operate heavy solid metal clasps with a delicate flow and minimalist sizing, giving The Aodh its luxurious, delicate appeal and feel, elevating the product as an object of desire.
- Research
- The R&D stages for The Aodh consisted in a combination of efforts in developing, at the same time, an iconic and appealing vessel that would generate the connection with the mythological premise, and at the same time an ultra-futuristic and innovative display, challenging the boundaries of mere packaging and into creating a display unit capable of a fully immersive interaction and storytelling with minimal contact, making the user a viewer into this unique theatre of taste, colour and luxury.
- Inspiration
- Derived from the Old Irish for fire, Aodh is the legendary god of the underworld and eldest son of Lir, also holding a place in Irish mythology as a captivating seducer. With the whiskey's rarity adding its own mythological character, The Aodh draws on these legends to tell its story.
Just like its namesake, The Aodh demands attention and adulation. Yet this ultra-rare whiskey is destined only ever to be owned by a rare few, with just 88 bottles released of this ultra-rare Irish single malt. - Project Duration
- Designed around July 2021, the Aodh was under technical development for around 6 months in order to perfect the entire touch sensor system and electronic arms movement. Only after it was fully perfected, the 88 units have been under finishing touches and handmade detailing in order to bring the ultimate design to life this Spring 2022, with each unit being handcrafted and finished throughout 2022.
- Operation Flow
- The usage of The Aodh as a statement product is based on a fully immersive and performative experience. A touch sensor is the only direct interaction from the user, as it will then turn the LED rings on, and gradually open the clasps electronically, unleashing the exquisite luxurious vessel held inside.
The obsidian closure also contains a hidden compartment inside, where the user can store a small gift/piece of jewellery, giving a more personal and intimate touch to the entire experience. - Team Members
- Tiago Russo
Katia Martins
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