Intangible Heritage Mndandanda wa Zithunzi Zojambulidwa by Zhou Xiaoshu

Intangible Heritage Mndandanda wa Zithunzi Zojambulidwa by Zhou Xiaoshu is a highly esteemed winner of the very prestigious 2023 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.

SilivaZithunzi· 2023

Intangible Heritage Mndandanda wa Zithunzi Zojambulidwa

by Zhou Xiaoshu

Client: Northeastern University of China

Mphoto ya Siliva ya A' Design Award Winner in Zithunzi Category

36,754

Verified Award Winner

Verify Award Status for #149429

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Intangible Heritage Mndandanda wa Zithunzi Zojambulidwa

Intangible Heritage ndi mndandanda wa zithunzi zitatu zojambulidwa zokhudza cholowa cha chikhalidwe chosaoneka cha dziko la China. Zithunzizi zikuwonetsa luso la Pipa, ziwiya za Longquan celadon ndi Chikondwerero cha Nyali cha Zigong. Chithunzi chilichonse chinajambulidwa pogwiritsa ntchito pulogalamu ya kompyuta ya vector design, motero mbali zing'onozing'ono zimakhalabe zooneka bwino ngakhale zikasindikizidwa pamiyeso yayikulu. Mapepala osindikizidwa amakhala ndi miyeso ya 800 ndi 800 millimeters. Nkhani zachikhalidwe zasinthidwa kukhala chilankhulo cha zithunzi chamakono kuti zigwiritsidwe ntchito pa intaneti, m'manyuzipepala, m'mabuku ndi m'maalubamu a zithunzi. Cholinga chake ndi kuthandiza anthu kuphunzira za miyambo imeneyi.

The Recognition

About the Mphoto ya Siliva ya A' Design Award

Intangible Heritage Mndandanda wa Zithunzi Zojambulidwa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Intangible Heritage Mndandanda wa Zithunzi Zojambulidwa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Intangible Heritage Mndandanda wa Zithunzi Zojambulidwa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The theme of this project is Zigong Lantern Festival, Pipa Art and Longquan Celadon. They are valuable intangible cultural heritage of China. Draw three artistic illustrations by computer to creatively show the essence of these cultures. The combination of computer technology and traditional art has the characteristics of creativity, design and application. This set of works is to let the public know more about China's intangible cultural heritage and inherit traditional culture.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, RGB.
Tags: Intangible cultural heritage, pipa art, Longquan celadon, Zigong Lantern Festival, illustration, computer painting.
Production Technology: This series of illustrations are drawn by illustrator vector design software. It consists of super-high-level printing technology and manufacturing technology, thus highlighting the visual effect of the poster and showing exquisite and beautiful illustration details.
Design Challenge: The difficulty lies in accurately grasping the essence of three intangible cultural heritages, the proper integration of modern aesthetics and traditional culture, the aesthetic standards of modern audiences and the combination of computer technology and traditional culture.
Research: Intangible cultural heritage is a treasure of the world. Pipa art, Zigong Lantern Festival and Longquan celadon are important representatives of China's intangible cultural heritage. This series of illustrations transforms the unique culture into the power of creative visual design. The researcher investigated three non-legacy techniques and drew a series of non-legacy illustrations using computer vector painting technology. People can better understand China's intangible cultural heritage through network communication and printing.
Inspiration: The combination of intangible cultural heritage and modern design is the source of a series of illustration concepts. On the basis of traditional culture, intangible cultural heritage is transformed into modern design language by computer technology, which is applied to the Internet, print media, books, photo albums, publicity pages and other forms of expression to spread China's excellent traditional culture and display cultural innovation achievements.
Project Duration: Understanding the Intangible Heritage launched in China 2022.
Operation Flow: The key point is to attract the public with elegant visual effects, and the combination of modern aesthetic illustrations and traditional culture attracts the public's aesthetic interest.
Image Credits: Image #1 : Illustration Zhou Xiaoshu&Huo kai, 2022.
Image #2 : Illustration Zhou Xiaoshu, 2022.
Image #3 : Illustration Zhou Xiaoshu, 2022.
Image #4 : Illustration Zhou Xiaoshu, 2022.
Image #5 : Illustration Zhou Xiaoshu, 2022.