Doritos W and Y Ntchito Yaikulu: Kufungatira Chakudya by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zochepa ndi Mapangidwe Apadera Competition Category.
ChitsuloZochepa· 2023
Doritos W and Y Ntchito Yaikulu: Kufungatira Chakudya
by PepsiCo Design and Innovation
Mphoto ya Chitsulo ya A' Design Award Winner in Zochepa Category
Verified Award Winner
Verify Award Status for #149719The Design
About Doritos W and Y Ntchito Yaikulu: Kufungatira Chakudya
Mawu a M'buku: Doritos W ndi Y ndi kapangidwe kake kachigawo chochepa chofungatira chakudya kopangidwa kukumbukira ulendo womaliza wapaulendo wa gulu la reggaeton la Wisin ndi Yandel. Kufungatirako ndi mbali ya dongosolo lalikulu la zithunzi zomwe zimaperekedwa kwa nthawi yochepa. Chithunzi chapansi chili ndi mitundu yofiira, yoyera ndi yabuluu ya mbendera ya Puerto Rico. Chithunzi chapadera cha akuda ndi oyera cha oimba awiriwa chili pakati, pafupi ndi mawu olimbikitsa ulendo wapadziko lonse wa La Ultima Mision. Chizindikiro cha Doritos chokhala ngati mbali zamakona chikuwonekera bwino patsogolo pa phukusilo.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Doritos W and Y Ntchito Yaikulu: Kufungatira Chakudya ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Doritos W and Y Ntchito Yaikulu: Kufungatira Chakudya akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Doritos W and Y Ntchito Yaikulu: Kufungatira Chakudya amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
- Inspiration
- The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
