Lay's x Stranger Things Ntchito Yaikulu: Kupaka Chakudya by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zochepa ndi Mapangidwe Apadera Competition Category.
BronzeZochepa· 2023
Lay's x Stranger Things Ntchito Yaikulu: Kupaka Chakudya
by PepsiCo Design and Innovation
Mphoto ya Bronze ya A' Design Award Winner in Zochepa Category
Verified Award Winner
Verify Award Status for #149733The Design
About Lay's x Stranger Things Ntchito Yaikulu: Kupaka Chakudya
Malemba a Bukhu: Lay's x Stranger Things ndi kapangidwe ka kutulutsa kwakukulu kwa chakudya kopangidwa mwapadera kwa nthawi yochepa, kopangidwira mtundu wa tchipisi ta mbatata. Pakiti imagwiritsa ntchito nsalu yakuda ngati maziko, ndi mabwalo ozungulira ofiira ochokera pa chizindikiro cha Lay's, m'malo mwa utoto wachikaso wowala womwe umagwiritsidwa ntchito nthawi zambiri. Chamoyo chochokera mu seriesyo chikuwonetsedwa ndi kukamwa kotseguka, ndipo zikhadabo zikuwoneka ngati zikugwira pakitiyo. Chizindikiro cha Stranger Things chayikidwa mosinthana pansi pa pakiti, kutsatira mutu wa seriesyo. Tsabola wamoto pamodzi ndi tchipisi zikusonyeza kukoma kwa Flamin' Hot. Pakitiyi inali kugulitsidwa m'masitolo osankhika ku Thailand.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Lay's x Stranger Things Ntchito Yaikulu: Kupaka Chakudya ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Lay's x Stranger Things Ntchito Yaikulu: Kupaka Chakudya akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Lay's x Stranger Things Ntchito Yaikulu: Kupaka Chakudya amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
- Inspiration
- The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
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