Pepsi Black x Digital Shanghai FW Ntchito Yaikulu: Kaphukusi ka Zakumwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zochepa ndi Mapangidwe Apadera Competition Category.
ChitsuloZochepa· 2023
Pepsi Black x Digital Shanghai FW Ntchito Yaikulu: Kaphukusi ka Zakumwa
by PepsiCo Design and Innovation
Mphoto ya Chitsulo ya A' Design Award Winner in Zochepa Category
Verified Award Winner
Verify Award Status for #149741The Design
About Pepsi Black x Digital Shanghai FW Ntchito Yaikulu: Kaphukusi ka Zakumwa
Malemba a Bukhu: Pepsi Black x Digital Shanghai FW ndi kaphukusi ka zakumwa ka mtundu wapadera kamene kanapangidwa ku Shanghai Fashion Week. Kaphukusiko kamasonyeza mutu wa mwambowu wakuti Originate New Nature. Mphete yokongola ya mitundu yosiyanasiyana yazungulira chizindikiro cha Pepsi, ndipo chithunzichi chatambasulidwa mbali imodzi kusonyeza kufutukuka kwa nthawi ndi malo. Ma color block osweka a pinki ndi wobiriwira ayikidwa pamaziko akuda kuti apereke maonekedwe olimba ndi osanjikizana. Zithunzi zotambasulidwa zophatikizana zimapanga mawonekedwe a digital glitch omwe amasonyeza kuphatikizika kwa dziko lachizoloŵezi ndi dziko lenileni.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Pepsi Black x Digital Shanghai FW Ntchito Yaikulu: Kaphukusi ka Zakumwa ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Pepsi Black x Digital Shanghai FW Ntchito Yaikulu: Kaphukusi ka Zakumwa akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Pepsi Black x Digital Shanghai FW Ntchito Yaikulu: Kaphukusi ka Zakumwa amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
- Design Challenge
- With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
- Inspiration
- For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.
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