Rockstar Spotlight Studios Studio Yoyendayenda Yojambulira Nyimbo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana Competition Category.
SilivaZolengeza· 2023
Rockstar Spotlight Studios Studio Yoyendayenda Yojambulira Nyimbo
by PepsiCo Design and Innovation
Mphoto ya Siliva ya A' Design Award Winner in Zolengeza Category
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The Design
About Rockstar Spotlight Studios Studio Yoyendayenda Yojambulira Nyimbo
Rockstar Spotlight Studios ndi studio yoyendayenda yojambulira nyimbo yomwe idapangidwa ngati chokumana nacho cha mtundu wa malonda kwa alendo ndi okhala ku Venice Beach, California. Zomangamangazi zikuphatikizapo Unplugged Mood Booth ndipo zidaperekedwa kuti zidziwitse anthu za makonzedwe atsopano a Rockstar Unplugged. Studioyi imapatsa ojambula omwe akutuluka kumene, osewera masewera apakompyuta ndi olenga ena malo ojambulira, osinthanirana malingaliro ndi kupeza chilimbikitso. Chizindikiro cha mtundu wa Rockstar chasinthidwa kukhala zamkati zamlengalenga zitatu, ndipo mawonekedwe a mtundu, mitundu ndi maliseche zagwiritsidwa ntchito pa zowonjezera zamawu za acoustic foam, zoyikapo, zovala za mipando ndi ma panelo a chizindikiro otulutsidwa.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Rockstar Spotlight Studios Studio Yoyendayenda Yojambulira Nyimbo ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Rockstar Spotlight Studios Studio Yoyendayenda Yojambulira Nyimbo akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Rockstar Spotlight Studios Studio Yoyendayenda Yojambulira Nyimbo ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a part of The Big Game weekend, Rockstar® unveiled a new brand experience, the Rockstar Spotlight Studios and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA and introduce them to the new Rockstar Unplugged® flavors. The Brand Experience Design Team collaborated with the PepsiCo Music & Culture Team to create a state-of-the-art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange and inspire.
- Inspiration
- The Design team designed and developed every detail of the Rockstar Spotlight Studios and Unplugged Mood Booth Structure, from top to bottom. To create the Rockstar Truck, we translated the new iconic Rockstar brand identity into an elegant 3D exploration that embeds the brand shapes, colors, and finishes into the recording truck elements themselves, such as acoustic foam panels, fixtures, upholstery, and extruded logo panels.
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