Dizayini ya Lay's More Belgian Really Impossible Kupakidwa kwa Chakudya ndi PepsiCo Design and Innovation ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
SilivaMapaketi· 2023
Lay's More Belgian Really Impossible Kupakidwa kwa Chakudya
ndi PepsiCo Design and Innovation
Kasitomala: PepsiCo Design & Innovation
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #149717Kapangidwe
Za Lay's More Belgian Really Impossible Kupakidwa kwa Chakudya
Lay's More Belgian Really Impossible ndi kapangidwe ka kupakidwa kapadera kochepa ka ma chips a mbatata ogulitsidwa ku Belgium. Kupakidwaku kukuwonetsa zokoma ziwiri zatsopano zakomweko zopangidwa ndi Brussels Ketjep. Ogula aku Belgium anaitanidwa kutumiza malingaliro a kapangidwe okhala ndi chikhalidwe champhamvu chakomweko, ndipo malingaliro awiri amene anavotedwa kwambiri anawonetsedwa ndi kutamandidwa pa mapaketi. Njirayi ikuyankha msika wa zakudya zapang'onopang'ono momwe mitundu yakomweko imapereka zokoma ndi zonena zofunikira. Kapangidweka kakufuna kusunga ogula amakono a mtundu wa Lay's ndi kukopa atsopano.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Lay's More Belgian Really Impossible Kupakidwa kwa Chakudya ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Lay's More Belgian Really Impossible Kupakidwa kwa Chakudya akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Lay's More Belgian Really Impossible Kupakidwa kwa Chakudya ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
- Chilimbikitso
- Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
