Dizayini ya Imoment Mndandanda wa Vinyo Wokhala ndi Mowa Wochepa ndi Hu Wan and Li Jianpeng ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Chakudya, Zakumwa ndi Luso la Kuphika.
BronzeLuso la Kuphika· 2024
Imoment Mndandanda wa Vinyo Wokhala ndi Mowa Wochepa
Kasitomala: Netease Yanxuan Trading Co. Ltd
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Luso la Kuphika
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #154735Kapangidwe
Za Imoment Mndandanda wa Vinyo Wokhala ndi Mowa Wochepa
Ogula achinyamata amakonda kumwa zakumwa zokhala ndi mowa wochepa kuti adziwe bwino chisangalalo chochepa chomwe chimabweretsa kumasuka, chisangalalo ndi kugawana ndi ena. Kuwathandiza kuti akumane bwino ndi nthawi zawo akamatsegula zakumwa za imoment, chinthu chofunika kwambiri cha imoment ndi kudzipereka kwake kupereka nthawi zodabwitsa, zokongola, komanso zosaiwalika mu mndandanda wa mowa wochepa kudzera mu kapangidwe kake kokhudzana ndi zinthu zambiri zofanana pamsika. Posakaniza kuledzera kowoneka ndi kothupi, chinthucho chimapereka zokumana nazo zomveka bwino za kuledzera pang'ono.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Imoment Mndandanda wa Vinyo Wokhala ndi Mowa Wochepa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Imoment Mndandanda wa Vinyo Wokhala ndi Mowa Wochepa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Imoment Mndandanda wa Vinyo Wokhala ndi Mowa Wochepa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
- Miyezo ndi Kuphimba
- Available in multiple sizes and shapes
- Zizindikiro
- Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
- Teknoloji Yopangira
- To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
- Vuto la Dizayini
- In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
- Kafukufuku
- The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
- Chilimbikitso
- Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
- Nthawi ya Polojekiti
- The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
- Mdondomeko ya Ntchito
- Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
- Mamembala a Gulu
- Hu Wan
Li Jianpeng - Mwini Zithunzi
- Creator Hu Wan
Illustrator Li Jianpeng
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
