Yellow Crane Tower Zopakira Madzi ndi Jin Zhang

Dizayini ya Yellow Crane Tower Zopakira Madzi ndi Jin Zhang ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

BronzeMapaketi· 2024

Yellow Crane Tower Zopakira Madzi

ndi Jin Zhang

Kasitomala: Wuhan Sanbu Brand Design

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi

14,646

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #154744

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Yellow Crane Tower Zopakira Madzi

Uyu ndi madzi akumwa achilengedwe ochokera ku kasupe opangidwa ndi Yellow Crane Tower. Wopanga amagwiritsa ntchito njira yojambula zilembo kuti aphwanye malire pakati pa zolemba ndi zithunzi, kuphatikiza chikhalidwe cha zaka 3500 zakale cha Wuhan m'zilembo zitatu za Yellow Crane Tower, kuwonjezera mphamvu za mtundu ndi nkhani za mzinda mosalekeza. Kapangidwe ka chivundikiro cha botolo kamachokera ku mbalame ya kajoka yoyendetsa yosafa mu White Cloud Yellow Crane, kupereka kukongola kosatha kwa Yellow Crane Tower.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Yellow Crane Tower Zopakira Madzi ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Yellow Crane Tower Zopakira Madzi akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Yellow Crane Tower Zopakira Madzi amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Miyezo ndi Kuphimba: 225mmx60mmx60mm
Zizindikiro: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Teknoloji Yopangira: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Vuto la Dizayini: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Kafukufuku: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Chilimbikitso: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Nthawi ya Polojekiti: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Mdondomeko ya Ntchito: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.