Cosmos Datong Kapangidwe ka Zovala za Chakudya ndi YeZhang

Dizayini ya Cosmos Datong Kapangidwe ka Zovala za Chakudya ndi YeZhang ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

SilivaZithunzi· 2024

Cosmos Datong Kapangidwe ka Zovala za Chakudya

ndi YeZhang

Kasitomala: Beijing Jiaotong University

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Zithunzi

99,214

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #158800

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Cosmos Datong Kapangidwe ka Zovala za Chakudya

Cosmos Datong ndi kapangidwe ka zovala za chakudya ka mtundu wa zophika zapamwamba za m'deralo zochokera ku mzinda wakale wa Datong ku Shanxi, China. Magulu anayi a zithunzi zojambulidwa za mitu yosiyanasiyana amaonetsa mbiri yakale ya mzindawu m'nthawi zosiyanasiyana. Zithunzizi zimaphatikiza kalembedwe ka miyambo ya anthu a m'deralo ndi kukongola kwa kum'mawa kwa kalembedwe katsopano ka Chichina, ndipo zimagwiritsa ntchito mitundu ya makolo ya masewero a zithunzithunzi za mthunzi a ku Shanxi. Bokosi lakunja limapangidwa ndi makatoni okhala ndi UV yosalala, malembo osindikizidwa ndi golide wotenthedwa komanso m'mphepete modulidwa mwaluso. Bokosi la mphatso limakhala ndi mabokosi ang'onoang'ono atatu ndipo limapangidwira nthawi za zikondwerero.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Cosmos Datong Kapangidwe ka Zovala za Chakudya ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Cosmos Datong Kapangidwe ka Zovala za Chakudya akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Cosmos Datong Kapangidwe ka Zovala za Chakudya ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The design team combed through the historical lineage of the ancient city of Datong, and through four sets of thematic illustrations showed the historical features of the city in different periods, which were eventually applied to the product packaging design and derivative materials. The combination of local folk style illustrations and oriental aesthetics of new Chinese style, blended with the traditional color palette of Shanxi shadow art, creates a strong impression of Datong.
Miyezo ndi Kuphimba: Outer packaging box: 300 * 300 * 70mm
Inner packaging box:
170 * 170 * 55mm
8.5 * 170 * 55mm
260 * 85 * 55mm
Promotion poster: 500 * 700mm
Zizindikiro: local characteristics, traditional innovation, shadow puppetry culture, folk style illustrations, new chinese style，oriental aesthetics, brand design, packaging
Teknoloji Yopangira: GREAT HARMONY OF DATONG is a high-end food packaging box consisting of three small packaging boxes. The outer packaging box is made of environmentally friendly cardboard and high-quality paper material, with a smooth UV coating on the surface and good waterproof performance. The gift box text adopts hot stamping technology, and the edges adopt die-cutting technology to maintain the hardness and durability of the packaging box.
Vuto la Dizayini: The biggest challenge in this design project is how to infuse the rich traditional culture with new vitality, allowing it to create new visual effects. Enable consumers to feel the profound cultural heritage of the ancient city while savoring the delicious pastries.
Kafukufuku: Type: Brand Design Research
Goal: Design a unique pastry packaging with Shanxi folk culture in China
Method: Determine the design style through field investigation, on-site investigation, literature review, data analysis, brand planning, and other methods. This project mainly uses PS and AI software commonly used in graphic design for creation.
Result: The project ultimately identified the brand of GREAT HARMONY OF DATONG, combining the packaging of Shanxi style pastries with traditional shadow puppetry style illustrations, presenting a packaging design with folk customs and new Chinese style.
Effect/Impact: The packaging has been marketed in the Datong Cultural Tourism Scenic Area in Shanxi Province,which has achieved a good social evaluation, received wide media attention and effectively improved the visibility of Datong Ancient City. The successful launch of this pastry gift box not only showcases the perfect combination of local characteristics and traditional culture, but also provides a novel brand experience for the consumer group.
Chilimbikitso: "COSMOS DATONG" is a local pastry brand of the ancient city of Datong, and “Datong” symbolizing the Chinese people's enduring pursuit of peace. The main objective of this design is to elevate the product's value and propagate Datong's culture through thoughtful design.
As a business card of local culture and tourism, "COSMOS DATONG" is close to the product and lets consumers intuitively feel the glorious history, bringing them a rich visual experience and a deep emotional connection.
Nthawi ya Polojekiti: The project started in January 2023, was completed in April. At present, the product has been marketed in food stores and gift shops in Shanxi, China in August 2023.
Mdondomeko ya Ntchito: This product is sold in both online and offline food stores and gift shops. This is a local pastry gift box with traditional characteristics of Shanxi, China, suitable for Chinese people to give as gifts to family and friends on festivals or festive occasions.
Petensi: This work is all original images not copyrighted.
Mamembala a Gulu: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：Yelin
Designer：LeSun
Designer：WanqiChen
Designer：YuyangWu
Designer：XiaoYiWang
Mwini Zithunzi: This work is all original images not copyrighted.