HLJ Nine And Eighteen Natures of China Kupakiza kwa Zinthu Zogulitsa by Hang Zhou YiJiJ ue Chen is a highly esteemed winner of the very prestigious 2024 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2024
HLJ Nine And Eighteen Natures of China Kupakiza kwa Zinthu Zogulitsa
Client: HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co.
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #158808The Design
About HLJ Nine And Eighteen Natures of China Kupakiza kwa Zinthu Zogulitsa
HLJ Nine and Eighteen Natures of China ndi mndandanda wa zopakizira za zinthu zathanzi zopangidwa kuchokera ku zomera ndi zinyama za m'dera la Heilongjiang. Kupakiza kumeneku kumagwiritsa ntchito mitundu ya zizindikiro, zolemba za burashi zachikhalidwe ndi kalembedwe ka zithunzi kofanana kuti kasonyeze chinthu chilichonse chopangira mwachindunji komanso momveka bwino. Mabokosiwa amapangidwa ndi makatoni olimba ndipo amamalizidwa ndi kukutira kosanyezimira (matte lamination) ndi kudindidwa mopindika (embossing), zomwe zimalimbitsa maonekedwe a zolemba ndi zithunzi. Kudindidwa kwa golide (foil stamping) kumawonjezedwa pa mizere yosankhidwa. Mndandandawu umasunga chizindikiritso chimodzi chogawana chowoneka pomwe umalola kuti chinthu chilichonse chikhalebe chozindikirika.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
HLJ Nine And Eighteen Natures of China Kupakiza kwa Zinthu Zogulitsa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. HLJ Nine And Eighteen Natures of China Kupakiza kwa Zinthu Zogulitsa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. HLJ Nine And Eighteen Natures of China Kupakiza kwa Zinthu Zogulitsa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The HLJ Nine & Eighteen Natures of China, originating from the Heilongjiang region, is a rare specialty known for its vast forests and snow-covered wilderness. The packaging design of this series is intended to render the product through intuitive patterns and design symbols. This approach not only creates a distinctive visual memory but also establishes a connection with the valuable raw materials.
- Dimensions & Packaging
- Hufu wine: 300mmx320mmx55mm
Bear bile powder: 330mmx310mmx60mm
Antler slice: 330mmx310mmx60mm
Golden clam: 330mmx310mmx60mm - Tags
- Packaging, Series, health products, nutrition, brand
- Production Technology
- The boxes are crafted from sturdy cardboard material and have been subjected to processes like matte lamination and embossing, in order to enhance the perceived levels of surface texts and graphics. In certain product lines, the packaging surface is further ornamented with foil stamping to accent the precious properties of the raw materials.
- Design Challenge
- During the design process, the primary concern was how to guarantee a consistent exhibition of all the products. Making a trade-off between consistency and individuality was of utmost importance. Hundreds of packaging styles were experimented and evaluated, finalizing an approach that accents the product itself, integrates cultural elements, and explores diverse patterns and symbolic colors.
- Research
- By capitalizing on visually appealing effects, the inherent association between the product and culture can be reproduced, accenting the product's value information. The use of traditional brush calligraphy font serves as a vital symbol of oriental flavor and visual coherence.
- Inspiration
- Unlike other products, the most appealing point of promoting these health products is precious plant and animal extracts. Therefore, the packaging design aims to effectively communicate the characteristics of these raw materials to the users in a quick and intuitive manner. To make this happen, visual effects such as symbolic colors, typography, and a consistent style of product graphics are used, thereby ensuring a cohesive and uniform look across the entire product range.
- Project Duration
- The project kicked off in March 2023 in Heilongjiang, wrapped in in Hangzhou by June 2023, and exhibited in September 2023 in Harbin and Guangzhou.
- Operation Flow
- These processes cover various stages, including design production, printing processing, die-cutting, folding, and bonding. In these stages, the key steps involve design validation, printing quality inspection, die-cutting precision adjustment, folding angle control, and bonding firmness inspection. Ultimately, a range of finished packaging products is obtained.
- Team Members
- TianLong Li，JunJie Qiu，Yu Xie，Lizley Ye，JianLong Liu
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
