Chitsulo Mawonekedwe · 2025

Nexus Zokumana ndi Brand m'Malo Ozungulira

by Responsive Spaces

Mphoto ya Chitsulo ya A' Design Award 2025 in Mawonekedwe
CLIENT: DC Tower
Estimated Number of Design Views: 14,778
Verification code 332F0DE279 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Nexus Zokumana ndi Brand m'Malo Ozungulira

Pamalo apakati mkati mwa nyumba yayitali kwambiri ku Austria, DC Tower ya ku Vienna, Responsive Spaces idapanga malo a brand kuti azindikire mfundo zofunika za nsanjayo: The Nexus ikupereka malo opumulirapo, kulumikizana ndi kulumikizananso. Kukhazikitsa kwa media kumeneku kumagwiritsa ntchito chidziwitso cha pa digito, mawu, ndi kuwala kutenga alendo paulendo wodzaza ndi zowonera ndikuwalumikiza mwa maganizo ku moyo wa nyumbayo. Interface yowonjezera yoti mukhudze imalola alendo kufufuza chilichonse okha. Pamene zomwe zili pa digito zikusonyezedwa, mawonekedwe a kuwala amene ali ndi mitundu yosiyanasiyana ndipo ogwirizana ndi nthawi amadzaza chipinda.

About the Mphoto ya Chitsulo ya A' Design Award

Nexus Zokumana ndi Brand m'Malo Ozungulira ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Nexus Zokumana ndi Brand m'Malo Ozungulira akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Nexus Zokumana ndi Brand m'Malo Ozungulira amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Press Kit

Unique Properties: The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display.
Dimensions & Packaging: The room as the size of approximately 3 meters in width and 12 meters in length
Tags: Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
Production Technology: A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors.
Design Challenge: The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information.
Research: No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
Inspiration: The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values.
Project Duration: The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
Operation Flow: The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
Patents: none
Image Credits: Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder

Video (Link): Video & Audio: das narrativ