Avand Ntchito Yaikulu: Zokutira Zakudya Zophikidwa by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
ChitsuloMapaketi· 2025
Avand Ntchito Yaikulu: Zokutira Zakudya Zophikidwa
Client: Avand Pastry
Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category
- 9,628
- Verified Award Winner
- Verify Award Status for #162500
The Design
About Avand Ntchito Yaikulu: Zokutira Zakudya Zophikidwa
Mawu a Bukhu: Avand ndi mndandanda wa zokutira zomwe zidapangidwa kwa mtundu wapadera wa zakudya zophikidwa. Mndandandawu umaphatikizapo mabokosi atatu a keke, bokosi la bisiketi ndi kapu ya pepala. Kujambula ndi burashi wamanja kumaphatikizidwa ndi luso la digito kuti apange mawonekedwe aufulu ofanana ndi ntchito yaluso. Utoto wobiriwira wakuya ndi golidi amagwiritsidwa ntchito monga mitundu yayikulu ya mtundu wa bizinesi. Mawonekedwe ojambulidwa amasonyeza mmene zakudyazo zimapangidwira ndi manja komanso kusamalira komwe kumachitika pakupanga. Njira yosinthasintha ya kudziwika imagwiritsidwa ntchito, choncho zokutirazo zimanyamula maonekedwe osiyanasiyana aluso m'malo mwa chithunzi chimodzi chokhazikika.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Avand Ntchito Yaikulu: Zokutira Zakudya Zophikidwa ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Avand Ntchito Yaikulu: Zokutira Zakudya Zophikidwa akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Avand Ntchito Yaikulu: Zokutira Zakudya Zophikidwa amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
- Dimensions & Packaging
- Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc - Tags
- Packaging, Design, Pastry, Cake, Cookie,
- Production Technology
- A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production. - Design Challenge
- The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
- Research
- The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
- Inspiration
- The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer. - Project Duration
- The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
- Operation Flow
- The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
- Image Credits
- Designer: Masoud Najafi.
Strategist: Nima Saade
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
