Bronze Kanema · 2026
Once Upon a Rabbit Primary Function: Kanema Wamfupi Wojambulidwa
by Jesseter Wang and Hannah Sun
- Mphoto ya Bronze ya A' Design Award 2026 in Kanema
- Estimated Number of Design Views: 4,452
- Verification code D7F9B152E3 · Verify this award
Colors
About Once Upon a Rabbit Primary Function: Kanema Wamfupi Wojambulidwa
Book Text: Once Upon a Rabbit ndi ntchito yopanga kanema wojambulidwa yodzozedwa ndi zinthu za chikhalidwe cha Chikondwerero cha Nyali komanso zikumbukiro za maonekedwe a uana. Ntchitoyi imakhazikitsa chilankhulo chowoneka chofewa komanso chosonyeza malingaliro kudzera pakuphatikiza kwa mawonekedwe amiyeso ndi malingaliro ojambula ndi manja, kupanga zithunzi zomwe zimamveka zokonzedwa bwino komanso zosangalatsa. Zizindikiro zomwe zimabwerezedwabwerezedwa monga kalulu ndi Tangyuan, mipira ya mpunga, zimagwiritsidwa ntchito ngati zoyimira zithunzi, pomwe kuyenda, gulu, ndi kapangidwe kake zimatsindika mlengalenga komanso kupitiriza, zomwe zimapangitsa chochitika chopangidwa mogwirizana chozikika mu kufunda, kudziwana, komanso mgwirizano wa chikhalidwe.
About the Mphoto ya Bronze ya A' Design Award
Once Upon a Rabbit Primary Function: Kanema Wamfupi Wojambulidwa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Once Upon a Rabbit Primary Function: Kanema Wamfupi Wojambulidwa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Once Upon a Rabbit Primary Function: Kanema Wamfupi Wojambulidwa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Press Kit
- Unique Properties
- Once Upon a Rabbit is an animated short inspired by childhood memories and subtle cultural details of the Lantern Festival. Guided by the recurring presence of the rabbit and tangyuan (rice balls), the film unfolds as a sequence of connected moments that gradually lead toward a shared table. The piece emphasizes emotional flow and visual association over explicit storytelling, capturing the lively warmth of the Lantern Festival.
- Dimensions & Packaging
- 16x9 video file
- Tags
- Animation, Motion Design, Illustration, Culture, Year of Rabbit
- Production Technology
- The project was produced using a hybrid 3D and 2D animation workflow. Core scenes and motion were created in Cinema 4D, with a focus on modeling and animation. The renders were then composited in Adobe After Effects, where textures, graphic details, and subtle motion accents were added to achieve a cohesive, handcrafted visual quality.
- Design Challenge
- A key creative challenge was achieving a sense of warmth and human touch within a digitally constructed visual environment. The project sought to avoid a rigid or overly polished appearance by introducing texture, softness, and brush-like qualities into form and motion. Balancing control and imperfection required careful visual restraint, ensuring the imagery remained expressive and inviting while maintaining coherence and clarity throughout the animation.
- Research
- This project is based on exploratory design research focused on visual expression and cultural memory. The objective was to understand how abstract form, color, and motion could evoke familiarity associated with the Lantern Festival without relying on literal depiction. The research was conducted through visual experimentation, reference studies, and iterative sketching using digital tools. Observations were drawn from personal memory, cultural imagery, and repeated motion tests. The results informed a visual language that balances simplicity and expressiveness, demonstrating how motion design can translate shared cultural atmosphere into an accessible and emotionally resonant visual experience.
- Inspiration
- Once Upon a Rabbit was inspired by childhood memories and subtle cultural details of the Lantern Festival. The project explores the use of 3D techniques rendered with a 2D sensibility, creating a vivid yet dreamlike visual language reminiscent of childhood doodles. By prioritizing mood, memory, and shared cultural experience over literal representation, the work aims to evoke a sense of warmth and nostalgia through motion.
- Project Duration
- The project was developed and completed in 2023 as an independent animation project, produced remotely.
- Operation Flow
- Motion unfolds through a sequence of gentle transformations, where shapes, colors, and motifs transition fluidly between scenes. Visual elements expand, contract, and reorganize to guide attention and create continuity, allowing the design to feel cohesive while maintaining a sense of lightness and rhythm throughout the experience.
- Image Credits
- Direction / Design / Animation: [Jesseter Wang & Hannah Sun]
Music / Sound: [Davis Aguirre]
