Destination Paris Bercy Chizindikiro cha Mtundu by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
ChitsuloZithunzi· 2020
Destination Paris Bercy Chizindikiro cha Mtundu
Client: Made For You
Mphoto ya Chitsulo ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
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About Destination Paris Bercy Chizindikiro cha Mtundu
Destination Paris Bercy ndi chizindikiro chowoneka chomwe chidapangidwa cha malo ochitira zochitika ku Paris. Chizindikirochi chikuwonetsa dera la Paris Bercy ngati malo omwe akatswiri komanso anthu wamba angathe kuchitira zochitika zawo. Lingaliro lake likuchokera m'mabuku olembera maulendo ndi makadi a zithunzi za tchuthi. Chizindikirocho chasindikizidwa ngati chidindo cha pasipoti ndipo chimagwira ntchito ngati chizindikiro cha ubwino. Mnzake aliyense akuwonetsedwa ndi chizindikiro chokhala ngati chidindo, zomwe pamodzi zimapanga siginecha imodzi yogwirizanitsa luso losiyanasiyana. Mzere wa buluu, woyera ndi wofiira ukukumbutsa makalata akale a mpweya ndiponso chikoka cha Chifalansa. Chizindikirochi chagwiritsidwa ntchito pa kadi ya bizinesi, kabuku kakang'ono, ndiponso webusaiti.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Destination Paris Bercy Chizindikiro cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Destination Paris Bercy Chizindikiro cha Mtundu akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Destination Paris Bercy Chizindikiro cha Mtundu amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Made for you worked with a team of event and meeting experts on their new project: offer professionals and a wider public a unique and memorable place to host their events. Through a new visual identity and a website, Made for you packaged Paris Bercy area as a destination where everyday is an event. Destination Paris Bercy is not only a place to host events, a hub of services and a responsive space that can welcome tailor made projects; it is the place where work meets life. Made for you found its tone of voice in travel diaries to create a travel guide to Paris Bercy and its visual references in holiday postcards to create a correspondence with the public. The logo, printed just like a passport stamp, is a label of quality, clear and dynamic just like the actors of Destination Paris Bercy. They are each represented by their logo in a stamp shape, creating a single signature identity to unify their diverse expertise. The typical French postcard blue white and red Marie-Louise is a reminder of the made in France quality and charm of the place. Made for you is making sure every communication point such as the brochure, newsletter, blog, website and manifesto are sending a unique message the world over: come discover Destination Paris Bercy.
- Dimensions & Packaging
- Business card : 85 X 55 mm
booklet : A4 - Tags
- event, business, graphic design, paris
- Production Technology
- Logo
Business card
booklet
Web site - Inspiration
- The idea is to take a Marie-louise inspired by the old aerial envelopes which is a symbol recognizable by foreigners and provincials.
- Project Duration
- Le projet a démarré en mai 2016 après avoir remporté l'appel d'offre. Le site a été lancé fin 2017. Puis en 2018, il y a eu la plaquette puis la vidéo.
- Team Members
- Fanny de Bray (Creative director)
Louise Lecarpentier (Copywriter)
Damien Virot (Web developer) - Image Credits
- Photographe : Maxime Huriez
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