Lithuanian Vodka Gold Kapangidwe ka Phukusi la Vodka by Studija Creata is a highly esteemed winner of the very prestigious 2015 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2015
Lithuanian Vodka Gold Kapangidwe ka Phukusi la Vodka
Client: Stumbras
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
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About Lithuanian Vodka Gold Kapangidwe ka Phukusi la Vodka
Kuyera ndi kuwala ndi mawonekedwe akulu omwe akuwonetsa mtundu wa vodka. Zimenezo zinayenera kugogomezedwa pamene anali kukonzanso Lithuanian Vodka Gold - wotongola msika wa vodka ku Lithuania. Nthawi yomweyo, zinthu zina za chizindikiritso cha dziko zinayambitsidwa - dzina la Lithuanian Vodka lokha linafuna chisankho ichi. Zifukwa zenizeni zamtundu zinasintha kukhala kaphatikizidwe kamakono, kopanda zovuta. Kukula kwa chizindikiro chakale kutawonongedwa kuti kupange zokongoletsa zopunduka, golide anayamba kuwala m'njira yokongola kwambiri.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Lithuanian Vodka Gold Kapangidwe ka Phukusi la Vodka ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Lithuanian Vodka Gold Kapangidwe ka Phukusi la Vodka akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Lithuanian Vodka Gold Kapangidwe ka Phukusi la Vodka amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
- Dimensions & Packaging
- Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
- Tags
- Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
- Production Technology
- Glass bottle, transparent label and flexographic print.
- Design Challenge
- Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
- Research
- Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
- Inspiration
- The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones. - Project Duration
- "Lithuanian vodka Gold" was updated in 2014.
- Operation Flow
- Pure and clear label design communicates the same properties of the product.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras") - Image Credits
- Edgaras Marozas
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