Macau Light Festival 2018 TVC Primary Function: Malonda a pa TV by Puzzle Lai Meng Tak is a highly esteemed winner of the very prestigious 2020 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Kanema, Mavidiyo ndi Zoseweretsa Competition Category.
SilivaKanema· 2020
Macau Light Festival 2018 TVC Primary Function: Malonda a pa TV
Client: Mirage Visuals
Mphoto ya Siliva ya A' Design Award Winner in Kanema Category
Verified Award Winner
Verify Award Status for #89403The Design
About Macau Light Festival 2018 TVC Primary Function: Malonda a pa TV
Macau Light Festival 2018 TVC ndi malonda a pa wailesi yakanema opangidwa kuti alimbikitse chikondwerero cha kuwala kwa mzinda. Malondawa akuwonetsa chikondwererochi ngati chubu cha nthawi. Kawonedwe ka munthu woyamba kamatsogolera wowonera kudutsa m'zoyika zowala, kujambula kwa mbali zitatu (three-dimensional projection mapping) ndi masewera ochita nawo zinthu. Zinthu za m'deralo za chakudya, zomangamanga, chikhalidwe ndi luso zikuwonetsedwa ngati luso loyika mkati mwa makanema ojambula (animation). Zithunzi zonse zinakonzedwa mu storyboard ndikuyesedwa ngati kayendetsedwe ka chionetsero mu pulogalamu ya mbali zitatu asanajambule. Zithunzi za zochita zenizeni, zotsatira zowoneka (visual effects) ndi zithunzi zoyenda (motion graphics) zaphatikizidwa pamodzi.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Macau Light Festival 2018 TVC Primary Function: Malonda a pa TV ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Macau Light Festival 2018 TVC Primary Function: Malonda a pa TV akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Macau Light Festival 2018 TVC Primary Function: Malonda a pa TV ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
- Dimensions & Packaging
- HD 1920X1080 Video
- Tags
- TV commercial, Live shooting, VFX, Motion graphics, 3d animation
- Production Technology
- In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival. - Design Challenge
- The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
- Research
- In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
- Inspiration
- In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.
- Project Duration
- The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.
- Operation Flow
- Video file can be operated in every video player
- Patents
- Copyrights belong to MIRAGE VISUALS 2019
- Team Members
- Client：MACAO GOVERNMENT TOURISM OFFICE
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simon Ma
3D Animation: Hayden Mok@SPICY Banana, Michael Fong@SPICY Banana , River Ng@SPICY Banana , CM Lee@SPICY Banana, Wyatt Wai@SPICY Banana
2D Motion Design：吳穎儀 Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：：Joe Lei, Jason Chang - Image Credits
- MIRAGE VISUALS All right reserved.
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