Dizayini ya Borboleta Njira ya Chizindikiro cha Bizinesi ndi Juan Eugenio Mallo Camera ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
SilivaZithunzi· 2020
Borboleta Njira ya Chizindikiro cha Bizinesi
Kasitomala: Balko Argentina S.a
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #91454Kapangidwe
Za Borboleta Njira ya Chizindikiro cha Bizinesi
Borboleta ndi njira ya chizindikiro yopangidwa kwa maukonde awiri a malo ogulitsa mafuta amene ali a gulu lomweli la eni ake ku Brazil. Dislub imagwira ntchito kumpoto chakum'mawa ndipo Equador imagwira ntchito kumpoto, ndipo maukonde onse awiri amasunga mayina awo. Chizindikiro chogawana chooneka ngati gulugufe chimalumikiza mabizinesi awiriwa. Gulugufe amaimira kusintha ndi kukonzanso, ndipo mawonekedwe ake amakumbutsanso mawonekedwe a dziko la Brazil. Mitundu itatu imagwiritsidwa ntchito, umodzi wa kampani iliyonse ndi mtundu wachitatu wa mgwirizano wawo. Chizindikirocho chimamangidwa pa gridi yozikidwa pa mamoduli.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Borboleta Njira ya Chizindikiro cha Bizinesi ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Borboleta Njira ya Chizindikiro cha Bizinesi akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Borboleta Njira ya Chizindikiro cha Bizinesi ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
- Miyezo ndi Kuphimba
- (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm - Zizindikiro
- Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
- Teknoloji Yopangira
- The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
- Vuto la Dizayini
- The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
- Kafukufuku
- The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
- Chilimbikitso
- The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
- Nthawi ya Polojekiti
- The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
- Mdondomeko ya Ntchito
- By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
- Mamembala a Gulu
- Juan Eugenio Mallo Camera
Diego Adrián Beas
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
