Poznan Marathon Medal Primary Function: Kanema Wolimbikitsa by Artmask Group is a highly esteemed winner of the very prestigious 2020 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Kanema, Mavidiyo ndi Zoseweretsa Competition Category.
SilivaKanema· 2020
Poznan Marathon Medal Primary Function: Kanema Wolimbikitsa
Client: PKO Poznań Marathon
Mphoto ya Siliva ya A' Design Award Winner in Kanema Category
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About Poznan Marathon Medal Primary Function: Kanema Wolimbikitsa
Book Text: Poznan Marathon Medal ndi kanema wolimbikitsa opangidwa kuti asonyeze mendulo ya mpikisano wa makumi awiri wa PKO Poznan Marathon. Kanemayu akuwonetsa zigawo zing'onozing'ono zikugwirizana pamodzi kupanga mendulo, ndipo chigawo chilichonse chimaimira chaka chimodzi cha mbiri ya marathon. Chingwe cha mendulo chasindikizidwa ndi zithunzi zakale kuchokera ku mipikisano yonse, zoyikidwa motsatira nthawi. Mendulo imayeza 80 ndi 80 ndi 7 millimita ndipo yasungunulidwa mu chitsulo ndi siliva. Kanemayu unapangidwa mu 4K resolution kuti alimbikitse anthu kulembetsa mpikisano wachikumbutso.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Poznan Marathon Medal Primary Function: Kanema Wolimbikitsa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Poznan Marathon Medal Primary Function: Kanema Wolimbikitsa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Poznan Marathon Medal Primary Function: Kanema Wolimbikitsa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The original idea of presenting medals for the competitors of the 20 PKO Poznan Marathon. The animation was to encourage registration for the jubilee marathon and run 42.195 km to win a medal.
- Dimensions & Packaging
- medal dimensions: 80mm x 7mm x 80mm. Medal cast in steel and silver.
Video Presentation Resolution: 4K - Tags
- animation, medal, poznan marathon, 3d animation
- Production Technology
- Houdini
Adobe After effects
Adobe Premiere
3d Studio MAX
Photoshop - Design Challenge
- The most difficult part of the project is to create a unique animation scenario presenting the ideas of the medal design and the 20 years of the Poznan Marathon placed in it. In addition, a short time for implementation from the script to the finished animation.
- Research
- Based on attempts to present the medal in the form of animations started in 2018, we have found that presenting both the medal and the T-shirt for Marathon in the new form of professional Animation that all runners are waiting for positively increases the number of runners. After presenting the Animation with a medal and a T-shirt, the number of people registered in the marathon increased over 15%.
- Inspiration
- The idea to create the animation and design of the medal was 20 years of the history of the Poznan Marathon. The small elements that make up the medal symbolize each year. The medal's lanyard is printed with historical photos from all marathon editions arranged in chronological order.
- Project Duration
- The project started in August 2019 and finished in September 2019 in Poznan.
- Operation Flow
- A new way of presenting a marathon medal.
- Team Members
- Mateusz Kowalski
Wojciech Czub - Image Credits
- Image #1: Creator Mateusz Kowalski, front-view, 2019. Image #2: Creator Mateusz Kowalski, rear-view, 2019. Image #3: Creator Wojciech Czub, full-view, 2019. Image #4: Creator Mateusz Kowalski, realisation, 2019. Image #5: Creator Mateusz Kowalski, lanyards, 2019.
Video Creadits: Creator Mateusz Kowalski, medal-animation, 2019
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