Shiwanyubingshao Foncion Primària : Empaquetatge d'Alcòl by Zhang Zhipeng is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.
ArgentEmbalatge· 2020
Shiwanyubingshao Foncion Primària : Empaquetatge d'Alcòl
Client: Guangdong Shiwan Baijiu Group Co., Ltd
A' Design Award d'Argent Winner in Embalatge Category
Verified Award Winner
Verify Award Status for #100378The Design
About Shiwanyubingshao Foncion Primària : Empaquetatge d'Alcòl
Shiwanyubingshao es un design d'empaquetatge per un alcòl chinés. Lo design utiliza la dança del leon, un espectacle tradicional chinés, coma son tèma visual principal. La botelha es facha de veire amb un acabament negre transparent aspergit, e la forma de la botelha es basada suls antics recipients de vin chineses, amb de detalhs daurats. La bóstia exteriora es facha de papièr especial negre amb un procediment d'estampatge. Una illustracion de cap de leon es plaçada sul cimèl de la bóstia. En dobrissent la bóstia se revèla la color del cap de leon e apond un sens de ceremonia a l'acte de beure.
The Recognition
About the A' Design Award d'Argent
Shiwanyubingshao Foncion Primària : Empaquetatge d'Alcòl a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Shiwanyubingshao Foncion Primària : Empaquetatge d'Alcòl siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Shiwanyubingshao Foncion Primària : Empaquetatge d'Alcòl es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
- Dimensions & Packaging
- The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
- Tags
- Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
- Production Technology
- The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
- Design Challenge
- The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
- Research
- This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
- Inspiration
- The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
- Project Duration
- The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
- Operation Flow
- The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
- Team Members
- Design director: Zhang Zhipeng, designer: Zhang Zhipeng
- Image Credits
- Zhang Zhipeng
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