Mtn Dew AMP Game Fuel Launch Fonccion Principala: Empaquetatge de Beguda by PepsiCo Design and Innovation

Mtn Dew AMP Game Fuel Launch Fonccion Principala: Empaquetatge de Beguda by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.

ArgentEmbalatge· 2020

Mtn Dew AMP Game Fuel Launch Fonccion Principala: Empaquetatge de Beguda

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #100575

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mtn Dew AMP Game Fuel Launch Fonccion Principala: Empaquetatge de Beguda

Mtn Dew AMP Game Fuel Launch es un design d'empaquetatge de beguda e d'identitat de marca per una beguda de performància prèsta a beure creada pels jogaires. L'identitat visuala es bastida per s'adaptar a l'environament del jòc e dels e-espòrts en evitant los clichats comuns. Una basa grafica fòrta sosten los futurs produches, las collaboracions e las experiéncias dels consomaires. Un ensemble complet d'elements de lançament foguèt desvolopat, cobrissent la marca, lo produch e l'experiéncia del consomaire. Lo design a per tòca de presentar la beguda d'un biais autentic als atletas dels e-espòrts e als jogaires.

The Recognition

About the A' Design Award d'Argent

Mtn Dew AMP Game Fuel Launch Fonccion Principala: Empaquetatge de Beguda a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Mtn Dew AMP Game Fuel Launch Fonccion Principala: Empaquetatge de Beguda siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Mtn Dew AMP Game Fuel Launch Fonccion Principala: Empaquetatge de Beguda es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
Inspiration: Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

Read the Press Release