Game Fuel Team Optic Champions Can Canet de Bevenda by PepsiCo Design and Innovation

Game Fuel Team Optic Champions Can Canet de Bevenda by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award de Fèrre in Dissènh d'Embalatge Competition Category.

FèrreEmbalatge· 2020

Game Fuel Team Optic Champions Can Canet de Bevenda

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award de Fèrre Winner in Embalatge Category

19,247

Verified Award Winner

Verify Award Status for #100576

View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel Team Optic Champions Can Canet de Bevenda

La Canet Game Fuel Team Optic Champions es una edicion limitada de canet de bevenda creada per la comunautat dels jogaires. Lo design d'embalatge emblematic foguèt adaptat per reflectir l'equipa Optic Gaming, que sos membres pòrtan de blanc pendent los torneses. Lo blanc forma lo fons del canet, amb d'accents de verd. Una illustracion personalizada de cada membre de l'equipa es presentada coma un retrach fotorealista. L'impression directa, lo verniç tactil e una finicion en relèu tridimensionala embossan tot lo còs del canet. Una finicion mata en tencha en de zònas seleccionadas met en valor las tonalitats metallicas.

The Recognition

About the A' Design Award de Fèrre

Game Fuel Team Optic Champions Can Canet de Bevenda a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Game Fuel Team Optic Champions Can Canet de Bevenda siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Game Fuel Team Optic Champions Can Canet de Bevenda merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team created a custom illustration of each member of the team. What sets these commemorative cans apart is the technology used in executing the photo realistic portraits. The cans were printed with a direct printing process, tactile varnish, and raised 3D finish. This gave the cans a premium feel, as they were embossed across the entire body of the can and illustration. A matte finish on the ink in selective areas made the metallics pop, for a completely custom look and feel.
Inspiration: Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.

Read the Press Release