Off the Eaten Path Embalatge de Snacks by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Aur in Dissènh d'Embalatge Competition Category.
AurEmbalatge· 2020
Off the Eaten Path Embalatge de Snacks
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
A' Design Award d'Aur Winner in Embalatge Category
Verified Award Winner
Verify Award Status for #100582The Design
About Off the Eaten Path Embalatge de Snacks
Off the Eaten Path es un disseny d'embalatge per a una gamma de snacks premium a basa de plantas. Los snacks combinan de vertadièrs legums coma los cesèrs, las mongetas negras e los peses dins de mesclas inesperadas. L'embalatge dona a la marca una identitat visuala unificada dins cada aplicacion. Lo disseny a per tòca d'ajudar la marca a se distinguir dins la categoria plan ocupada dels snacks melhors per la santat. Un pichon grop de consumidors participèt al procès de desvolopament e donèt son vejaire a cada etapa. Las contribucions dels consumidors guidèron las decisions de disseny e sostenguèron una experiéncia de marca coerenta.
The Recognition
About the A' Design Award d'Aur
Off the Eaten Path Embalatge de Snacks a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Off the Eaten Path Embalatge de Snacks siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Off the Eaten Path Embalatge de Snacks crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
- Inspiration
- Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
