Chu Cellar Embalatge de Licor by Yong Wu

Chu Cellar Embalatge de Licor by Yong Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.

BronzeEmbalatge· 2020

Chu Cellar Embalatge de Licor

by Yong Wu

Client: Shenzhen everbright creative packaging design co. LTD

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #100741

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chu Cellar Embalatge de Licor

Chu Cellar es una concepcion d'embalatge per un licor produch a Hubei, en China. La botelha es facha de ceramica, e sa forma imita un jòc de campanas de bronze, una relíquia culturala de l'ancian estat de Chu. Lo motiu sus lo còs de la botelha es fondut dins un mòtle dobèrt, e la bóstia es facha de fusta. De linhas en relèu e en cavitat sus la susfàcia reduson lo risc de lisar pendent la manipulacion. La basa de la bóstia servís d'espausador, de sòrta que la botelha voida pòsca èsser gardada coma ornament. L'intencion es de reflectir l'istòria e la cultura de la region d'origina.

The Recognition

About the A' Design Award de Bronze

Chu Cellar Embalatge de Licor a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Chu Cellar Embalatge de Licor siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Chu Cellar Embalatge de Licor satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Dimensions & Packaging: 170 (L) x130(D) x 320 (H)
Tags: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Production Technology: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Design Challenge: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Research: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Inspiration: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Project Duration: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Operation Flow: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Team Members: The designer：fuyu yang
The designer：yong wu