HEMA Alliance Identitat Corporativa per Pedro Panetto

Lo dissènh HEMA Alliance Identitat Corporativa per Pedro Panetto es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2020

HEMA Alliance Identitat Corporativa

per Pedro Panetto

Client : Pedro Panetto

Laureat del A' Design Award de Bronze dins la Categoria Grafica

16,339

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Lo Concèpte

A prepaus de HEMA Alliance Identitat Corporativa

Tèxte del Libre : HEMA Alliance es una identitat corporativa creada per una associacion que sosten los practicants de las Arts Marcialas Europèas Istoricas. L'identitat comprend 160 variacions del simbòl, formadas per 40 dessenhs d'espasas presentats en quatre disposicions visualas. Cada espasa respècta las proporcions d'un modèl istoric real. Las letras, l'espaçament e lo diagrama del simbòl son basats sul Nombre d'Aur, çò que garantís la coeréncia de cada variacion. Cada practicant pòt causir la variacion que correspond al son estil d'entraïnament e a l'arma preferida.

La Reconoissença

A prepaus del A' Design Award de Bronze

HEMA Alliance Identitat Corporativa a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que HEMA Alliance Identitat Corporativa siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. HEMA Alliance Identitat Corporativa satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: A brand with 160 variations. The HEMA Alliance is an US association that provides support for the practitioners of Historical European Martial Arts (HEMA) and acts as an international meeting point for the community. The brand has a global reach; the 160 variations represent the diversity of the community and enable each practitioner choosing the symbol that best suits their preferences. The project connects with the historical heritage of the martial arts, it revives traditions.
Dimensions e Embalatge: Each letter was designed for this brand in accordance with the Golden Ratio. Spacing between letters and between elements of the Visual Identity also follows the proportional laws of the Golden Ratio. The symbol’s diagram, in all its variations, uses the same proportional relations of the Golden Number. Thus the use of the Golden Number, 1.61803398875…, is the main technical parameter for this Project and provides proportional consistence.
Etiquetas: Golden Ratio, Logo, Brand, HEMA, Sport, Martial Arts, History
Tecnologia de Produccion: The production of this Project was very complex, the biggest challenge was related to proportions.Every sword and weapon design needed to follow exact ratios of real historical models. The symbol varied 40 times, and each individual symbol has 4 visual arrangements, totalizing 160 variations. A complex diagram was developed for the project, in accordance with the Golden Ratio, so the consistence in and between all variations could be measured and achieved.
Desaffo de Dissènh: The main challenge was offering a symbol representing a great number of historical weapons. For
each individual practitioner, its training weapon is the best in their eyes. To please such a large and
passionate community was the main creative and research challenge. The challenge was overcome
by a variable symbol, so all practitioners felt represented. As a result of this new, all-embracing
representation, the association quickly increased its membership after the launch of the new brand.
Recèrca: It was necessary to convey a historical aspect to a martial-looking symbol. The research led to the blending of historical context to the tactical aspect of the current martial arts. The brand should be attractive, strong and at the same time convey the revival of a tradition. This blending was the guideline of the complete research process and design.
Inspiracion: The Historical European Martial Arts are deeply connected to their heritage and have strong cultural bonds. The research comprised concepts from the medieval European culture, passing though the Renaissance and reaching as far as the Victorian era. Proportions of several historical sword models were investigated during this process. Within the HEMA context, it was investigated what kind of symbol could embrace every practitioner from this really diverse community.
Flux Operacional: Each HEMA practitioner can choose the symbol variation that best suits their training style and sword preference, then embroider on their fencing jacket. The flexibility of this brand is big but still keeps the identity so each and every variation can be clearly identified as the HEMA Alliance symbol.
Membres de l'Equipa: Pedro Panetto.
Francesco Brugnera Teixeira.