Co Ba Coffee Embalatge de Cafè by My Linh Mac

Co Ba Coffee Embalatge de Cafè by My Linh Mac is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.

BronzeEmbalatge· 2020

Co Ba Coffee Embalatge de Cafè

by My Linh Mac

Client: Mmac

A' Design Award de Bronze Winner in Embalatge Category

16,107
Verified Award Winner
Verify Award Status for #100984

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Co Ba Coffee Embalatge de Cafè

Co Ba Coffee es un dessenh d'embalatge creat per una marca de cafè vietnamiana. L'embalatge presenta lo cafè a l'uòu, una beguda tradicionala del Vietnam qu'es encara pauc coneguda dins d'autres païses. Lo logotipe se basa sus un retrach minimalista del fondador. Lo nom de la marca ven d'un tèrme vietnamian que designa una tanta e evòca los liams familiaus e la vida comunautària. Las colors son tiradas del paisatge agricòl ont son cultivats los gruns de cafè. Un papièr e un poliéster reciclables son utilizats per las pòchas e la papeteria. Lo dessenh modèrne es destinat als amators de cafè totjorn en movement.

The Recognition

About the A' Design Award de Bronze

Co Ba Coffee Embalatge de Cafè a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Co Ba Coffee Embalatge de Cafè siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Co Ba Coffee Embalatge de Cafè satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimensions & Packaging: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tags: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology: Stationaries and product packaging with recyclable paper and polyester.
Design Challenge: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Research: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Duration: October 2019- Jan 2020, Chicago, IL, USA
Operation Flow: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patents: copyrights belong to My Linh Mac, 2020
Team Members: Graphic Design & Illustration by My Linh Mac