Lo dissènh 2019 National Card Collection Day Deck Embalatge de Cartas de Jogar per Alexander Chin es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Aur dins la Categoria de Competfo Dissènh d'Embalatge.
AurEmbalatge· 2020
2019 National Card Collection Day Deck Embalatge de Cartas de Jogar
per Alexander Chin
Client : Seasons Playing Cards
Laureat del A' Design Award d'Aur dins la Categoria Embalatge
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A prepaus de 2019 National Card Collection Day Deck Embalatge de Cartas de Jogar
Lo jòc de cartas del Jorn Nacional de la Colleccion de Cartas 2019 es un embalatge interactiu per de cartas de jogar. Lo dessenh s'inspira dels palais del Marròc, amb de gravaduras en talha doça qu'imitan la pèira esculpida e los motius geometrics. Un desfís imprimit sul costat convida l'utilizaire a dobrir la pòrta. En levant l'arcada per un camin en forma de trauc de clau, se descobrís la primièra etapa. Un miralh sens tais personalizat amb una opacitat de 30 per cent amaga una cambra qu'apareis quand una lutz i es projectada dedins. Una revelacion finala mòstra un corredor illuminat que se repetís. Las cartas son cobèrtas d'un efièch de mosaïca lusenta en relèu.
La Reconoissença
A prepaus del A' Design Award d'Aur
2019 National Card Collection Day Deck Embalatge de Cartas de Jogar a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que 2019 National Card Collection Day Deck Embalatge de Cartas de Jogar siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. 2019 National Card Collection Day Deck Embalatge de Cartas de Jogar crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
- Dimensions e Embalatge
- Width 68mm x Depth 22mm x Height 90mm
- Etiquetas
- Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
- Tecnologia de Produccion
- Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
- Desaffo de Dissènh
- The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
- Recèrca
- The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
- Inspiracion
- Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
- Durada del Projècte
- Designed in Morocco April 2019
Launched in Chicago, USA October 2019 - Flux Operacional
- STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
- Brevets
- .
- Membres de l'Equipa
- Creative Director: Alexander Chin
Illustration & Design: Alexander Chin - Crèdits d'Imatges
- Photography: Bryan Aellen
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