Hopapops Aliment Liugièr San per Angela Spindler

Lo dissènh Hopapops Aliment Liugièr San per Angela Spindler es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2020

Hopapops Aliment Liugièr San

per Angela Spindler

Client : Depot Creative

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

16,909

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Hopapops Aliment Liugièr San

Tàscas del projècte : Nomenclatura, creacion de marca e concepcion d'embalatge per de semences de niufar sofradas, destinadas als consomators americans. Lo desafís èra de saber cossí captar un merchat qu'a pas forçadament ausit parlar de l'ingredient clau, las semences de niufar. La solucion : se concentrar sus l'impact visual en raion, una ierarquia simpla d'informacions e de visuals destacats de l'ingredient. L'illustracion, que compòna tan lo devant que lo darrièr de l'embalatge, fa ressortir lo produch e la varianta de sabor. La natura irregulara de la tipografia de la marca Hopapops apòrta un rebot espiègle als embalatges, en complimentant lo ton divertit creat per la marca.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Hopapops Aliment Liugièr San a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Hopapops Aliment Liugièr San siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Hopapops Aliment Liugièr San merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.

The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
Dimensions e Embalatge: Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
Etiquetas: Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
Tecnologia de Produccion: Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
Desaffo de Dissènh: The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
Recèrca: This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials.
Inspiracion: The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.

A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is.
Durada del Projècte: The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
Flux Operacional: This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
Membres de l'Equipa: Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator
Crèdits d'Imatges: Illustrator: Anna Makarova