Wen Niang Botelha de Vin de Ris Jaune per Tiger Pan

Lo dissènh Wen Niang Botelha de Vin de Ris Jaune per Tiger Pan es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Aur dins la Categoria de Competfo Dissènh d'Embalatge.

AurEmbalatge· 2020

Wen Niang Botelha de Vin de Ris Jaune

per Tiger Pan

Client : Shenzhen Wanshengtang Industry Co., Ltd

Laureat del A' Design Award d'Aur dins la Categoria Embalatge

40,991

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Lo Concèpte

A prepaus de Wen Niang Botelha de Vin de Ris Jaune

Wen Niang es un embalatge concebut per lo vin de ris jaune chinés. La botelha es facha de veire, mentre que la màger part del vin de ris jaune es embalada dins de ceramica. La superfícia de veire apond de lustre e de textura. Una grua amb las alas espandidas es gravada en relèu sus l'espatla de la botelha e cobrís mai de 320 grases de la superfícia. La grua ocupa una posicion nauta dins la cultura orientala, ont simboliza l'integritat, l'elegància, la santat e la longevitat. La botelha mesura 90 millimètres de diamètre e 260 millimètres de nautor. La forma modèrna a per tòca d'interessar los consumidors mai joves.

La Reconoissença

A prepaus del A' Design Award d'Aur

Wen Niang Botelha de Vin de Ris Jaune a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Wen Niang Botelha de Vin de Ris Jaune siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Wen Niang Botelha de Vin de Ris Jaune crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
Dimensions e Embalatge: Diameter: 90mm
Height:260mm
Etiquetas: yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
Tecnologia de Produccion: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
Desaffo de Dissènh: How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
Recèrca: Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
Inspiracion: A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
Durada del Projècte: The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
Flux Operacional: The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
Membres de l'Equipa: Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You
Crèdits d'Imatges: Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You