Lo dissènh Jianlibao Wepop Foncion primària: Empaquetatge de bevendas per Tiger Pan es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.
ArgentEmbalatge· 2020
Jianlibao Wepop Foncion primària: Empaquetatge de bevendas
per Tiger Pan
Client : Jianlibao
Laureat del A' Design Award d'Argent dins la Categoria Embalatge
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A prepaus de Jianlibao Wepop Foncion primària: Empaquetatge de bevendas
Wepop es un empaquetatge concebut per una aiga gasosa fruchosa sens sucre. L'ampolla en PET a una forma simpla que se rend pus estrecha cap amont. Una pellícula matа en serigrafia dòna a la susfàcia una preneson establa e un tocar doç. La tipografia utiliza un efècte de pixèls, e cada caractèr es devesit en traces separadas que fan d'unitats de construccion. Los fruches son illustrats dins un estil pop art, amb de colors contrastantas de nauta puretat que marcan los quatre gostes. L'empaquetatge tira a presentar una bevenda sana als consomaires joves.
La Reconoissença
A prepaus del A' Design Award d'Argent
Jianlibao Wepop Foncion primària: Empaquetatge de bevendas a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Jianlibao Wepop Foncion primària: Empaquetatge de bevendas siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Jianlibao Wepop Foncion primària: Empaquetatge de bevendas es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
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Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
- Dimensions e Embalatge
- Diameter 67.5mm
Height 213mm - Etiquetas
- fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
- Tecnologia de Produccion
- The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
- Desaffo de Dissènh
- We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
- Recèrca
- Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
- Inspiracion
- The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
- Durada del Projècte
- The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
- Flux Operacional
- Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
- Membres de l'Equipa
- Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie
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