Kuniichi Embalatge Alimentari per Katsunari Shishido

Lo dissènh Kuniichi Embalatge Alimentari per Katsunari Shishido es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Aur dins la Categoria de Competfo Dissènh d'Embalatge.

AurEmbalatge· 2020

Kuniichi Embalatge Alimentari

per Katsunari Shishido

Client : Cocodoru

Laureat del A' Design Award d'Aur dins la Categoria Embalatge

71,412

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Colors

Lo Concèpte

A prepaus de Kuniichi Embalatge Alimentari

Lo Tsukudani, aliment conservat tradicionau japonés, es pas plan conegut dins lo monde. Es un plat estofit a basa de salsa de sòja que combina divèrses produits de mar e ingredients terrestres. Lo nòu embalatge inclutz nòu etiquetas concebuts per modernizar los motius tradicionals japoneses e exprimir las caracteristicas dels ingredients. Lo nòu lògo de la marca es concebut amb l'esperança de contunhar aquesta tradicion pels 100 ans que venon.

La Reconoissença

A prepaus del A' Design Award d'Aur

Kuniichi Embalatge Alimentari a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Kuniichi Embalatge Alimentari siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Kuniichi Embalatge Alimentari crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
Dimensions e Embalatge: Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
Etiquetas: japanese, food, package, graphic, textile, pattern, illustration, colorful
Tecnologia de Produccion: Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
Desaffo de Dissènh: In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
Recèrca: We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
Inspiracion: Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
Durada del Projècte: Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
Flux Operacional: The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.