Bronze Embalatge · 2020

Rosé Etiqueta de Vin

by Ximena Ureta

A' Design Award de Bronze 2020 in Embalatge
CLIENT: Concha y Toro
Estimated Number of Design Views: 23,303
Verification code 5D6590D840 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Rosé Etiqueta de Vin

Rose es una etiqueta de vin dissenhada per un vin rosat produch en Chili. L'etiqueta mesura 85 per 90 millimètres e es estampada sus papièr texturat de 89 grams per mètre carrat. Cinc colors especials son aplicats en offset numeric, amb finicions en papièr d'aur, papièr negre, relèu e bas-relèu. Lo dessenh es inspirat pels rosièrs, las petalas, las fuèlhas de vinha e las colors doças del cèl de vèspre. De vrilhas de vinha s'entortilhan a l'entorn del tèxte. La botelha conten 375 millilitres, un format pichon novèl dins aquesta categoria de vin en Chili.

About the A' Design Award de Bronze

Rosé Etiqueta de Vin a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Rosé Etiqueta de Vin siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Rosé Etiqueta de Vin satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Press Kit

Unique Properties: It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
Dimensions & Packaging: Label Dimension: 85x90 mm
Tags: wine label, packaging, design, label, wine, concha y toro, ximena ureta
Production Technology: Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
Design Challenge: We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
Research: The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
Inspiration: The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
Project Duration: This project started in November 2018 in Santiago of Chile and finished in March 2019.
Operation Flow: Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
Image Credits: Diego Agurto