Pavomea Dessert Store Identitat de Marca per Postres by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Grafica Competition Category.
BronzeGrafica· 2020
Pavomea Dessert Store Identitat de Marca per Postres
by Jansword Zhu
Client: Jansword zhu
A' Design Award de Bronze Winner in Grafica Category
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- Verified Award Winner
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The Design
About Pavomea Dessert Store Identitat de Marca per Postres
Tèxte del libre : Pavomea Dessert Store es un projècte de brandatge e de disseny d'espaci per una marca de postres que combina postres e collacions amb elements artistics. Lo concèpte se basa sul teorician alemand de la color Goethe, que estudièt la color e desvolopèt una ròda cromatica exagonala. Lo logò pòt cambiar entre tres mòdes per exprimir l'idèa d'un prisma e per apondre de contrast entre linhas e formas. Un esquèma de colors blanc pur presenta lo tèma pancromatic. L'embalatge utiliza d'estructuras de papièr, mentre que lo disseny de la lampa utiliza d'acrilic. L'idèa de la lutz guida lo sistèma de brandatge e l'interior de la botiga.
The Recognition
About the A' Design Award de Bronze
Pavomea Dessert Store Identitat de Marca per Postres a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Pavomea Dessert Store Identitat de Marca per Postres siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Pavomea Dessert Store Identitat de Marca per Postres satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pavomea is an artsy dessert brand that focuses on creating new desserts and snacks combining artistic elements. We picked up the great German chromatist Goethe as the brand soul, because he is the one who discovered the residue, developed the hexagon color chrome.
- Tags
- Art, Dessert, Light, Pure, Prism, hexagon, Goethe
- Production Technology
- Paper structure(package) , Acrylic structure(lamp design)
- Design Challenge
- Control the quality of all the material.
- Research
- Research of Goethe.
- Inspiration
- The logo can transfer into three modes to emphasize the concept of prism and show more contrast of lines and shapes. The design goes to a pure white color scheme to present its panchromatic feature.
- Project Duration
- The project started in September 2018 and finished in December 2018 in Beijing.
- Operation Flow
- From the Concept of "Light" to the branding system and space design.
- Patents
- Copyrights belong to Pavomea, Jansword Zhu and Zhang Wenliang.
- Team Members
- Art Director: Jansword Zhu
Account Manager: Yuan Chang
Space Design: Zhang WenLiang
Consultant: Ricky Gao
Consultant: Angela Zhou
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