Moutai Embalatge de Licor per Yu Kai Liu

Lo dissènh Moutai Embalatge de Licor per Yu Kai Liu es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2020

Moutai Embalatge de Licor

per Yu Kai Liu

Client : Shenzhen yoto Packaging Technology Co.,Ltd.

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

17,708

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Lo Concèpte

A prepaus de Moutai Embalatge de Licor

Moutai es un disseny d'embalatge per a una licor baijiu chinesa. La bóstia es la primièra a aplicar lo principi de motiu cambiant per carta que se tira a una estructura d'embalatge. Quand se tira una carta, l'illustracion imprimida càmbia, revelant los dotze animals del zodiac chinés e figuras mitologicas reünidas per un fèstin a la vila de Maotai. Las illustracions se referisson a la cultura e l'estetica tradicionalas chinesas. La botelha es facha amb tecnologia ceramica. Un papièr repossat en bas relèu tridimensional a bassa temperatura es utilizat per gardar los motius fidèls. La bóstia mesura 140 per 125 per 300 millimètres.

La Reconoissença

A prepaus del A' Design Award de Bronze

Moutai Embalatge de Licor a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Moutai Embalatge de Licor siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Moutai Embalatge de Licor satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.
Dimensions e Embalatge: Box size:140（ mm）X125（ mm）X300（ mm）
Ceramic bottle capacity:500ml
Bottle height diameter
Etiquetas: maotai, baijiu, illustration, zodiac, packaging design
Tecnologia de Produccion: It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.
Desaffo de Dissènh: The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box
Recèrca: Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.
Inspiracion: Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together
Durada del Projècte: The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.
Flux Operacional: Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.
Membres de l'Equipa: Designer：Yu Kai Liu
illustrator：Cheng Tian Sheng
Art Director:Su Yong
Dsign Directo:Li Yu Chun