Shiny Meadow A2 Botelha de Lach per Mengniu Dairy

Lo dissènh Shiny Meadow A2 Botelha de Lach per Mengniu Dairy es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2020

Shiny Meadow A2 Botelha de Lach

per Mengniu Dairy

Client : China Mengniu Dairy Company Co., Ltd.

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Shiny Meadow A2 Botelha de Lach

Shiny Meadow A2 es una botelha concebuda per lo lach fresc. La botelha es facha de PET a nauta permeabilitat, çò que dona la textura del veire. La forma se basa sus la botelha de veire de lach classica europèa e es tornada dessenhar d'un biais modèrne. Una granda zòna clara mòstra lo lach a l'interior, çò que permet de veire dirèctament lo produit. Una granda marca A2 al centre es combinada amb una piramida alimentària per formar l'imatge de marca. La botelha conten 720 ml e mesura 80 mm de diamètre maximal e 238 mm de nautor. Lo design a per objectiu d'exprimir la simplicitat e la puretat.

La Reconoissença

A prepaus del A' Design Award d'Argent

Shiny Meadow A2 Botelha de Lach a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Shiny Meadow A2 Botelha de Lach siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Shiny Meadow A2 Botelha de Lach es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Dimensions e Embalatge: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Etiquetas: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Tecnologia de Produccion: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Desaffo de Dissènh: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Recèrca: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Inspiracion: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Durada del Projècte: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Flux Operacional: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Brevets: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Membres de l'Equipa: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Crèdits d'Imatges: .