2030 Messaging Gift Carta Cadèu per Tist

Lo dissènh 2030 Messaging Gift Carta Cadèu per Tist es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Fèrre dins la Categoria de Competfo Articles de Present.

FèrreArticles de Present· 2020

2030 Messaging Gift Carta Cadèu

per Tist

Client : Tist

Laureat del A' Design Award de Fèrre dins la Categoria Articles de Present

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Colors

Lo Concèpte

A prepaus de 2030 Messaging Gift Carta Cadèu

2030 Messaging Gift es una seria de cartas cadèu concebudas per de consomators de vint e trenta ans. Las cartas pòdon èsser utilizadas dins totes los magasins de las marcas d’una entrepresa globala d’estil de vida. Cada carta pòrta un cort messatge d’encoratjament, de lauson, de confòrt o de felicitacion, escrich amb de mots familiars a aquesta franja d’edat. Dètz tipes son estats produits, cadun mesurant 50 per 90 millimètres. De colors e de materials diferents son estats superposats per donar a la susfàcia de la carta un efièch tridimensional. Aquestas cartas permeton a las personas d’enviar un messatge e de lo gardar coma quicòm de lor.

La Reconoissença

A prepaus del A' Design Award de Fèrre

2030 Messaging Gift Carta Cadèu a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que 2030 Messaging Gift Carta Cadèu siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, 2030 Messaging Gift Carta Cadèu merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Dimensions e Embalatge: 50mm*90mm0.03mm / 10 types
Etiquetas: Card, Message
Tecnologia de Produccion: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Desaffo de Dissènh: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Recèrca: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Inspiracion: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Durada del Projècte: May ~ December, 2018, All brand stores of CJ Group in Korea
Flux Operacional: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Membres de l'Equipa: TIST, Client : CJ