Huade Identitat Visuala de Vila by Fu Yong

Huade Identitat Visuala de Vila by Fu Yong is a highly esteemed winner of the very prestigious 2020 A' Design Award de Fèrre in Grafica Competition Category.

FèrreGrafica· 2020

Huade Identitat Visuala de Vila

by Fu Yong

Client: Huade

A' Design Award de Fèrre Winner in Grafica Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Huade Identitat Visuala de Vila

Huade èra un còp una basa militara importanta per defendre las frontièras septentrionalas de la China. Las installacions militaras abandonadas pòdon desvelopar l'experiéncia militara e lo torisme, e estimular lo desvolopament economic urban. Lo design s'inspira d'un boton, los simbòls de pausa e d'aviada dins lo boton significan que se pausa lo trabalh copat, e s'avia lo viatge de Huade. La combinason del simbòl de pausa e d'aviada amb lo pentagram forma l'abreviacion anglesa HD de Huade. L'estela a cinc puntas fa part del drapèl de l'armada e de l'espaleta. Huade se sovenrà totjorn e rendrà omenatge als erois qu'an defendut lo país pendent la guèrra.

The Recognition

About the A' Design Award de Fèrre

Huade Identitat Visuala de Vila a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Huade Identitat Visuala de Vila siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Huade Identitat Visuala de Vila merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Button is closely related to the military. The pause and start symbol means that people suspend their busy work, give themselves a vacation, and start the journey of the Huade military experience. The combination of the pause and start symbol and the pentagram is the English abbreviation HD of Huade. The five-pointed star is part of the banner of the Chinese army and part of the military epaulets. Huade will always remember and pay tribute to the heroes who defended the country during the war.
Dimensions & Packaging: The material of the sign should be selected according to the use environment. For smaller applications, the recognition of the pentagram is the limit.
Tags: City, Brand, Logo, Military experience, Travel, North, Patriotic, Forward, Red, Fu yong
Production Technology: The city has their own features, city logo is to convey one of the most important characteristics to the public, becoming a unique label for the city. Graphics must have both cultural and historical precipitation, as well as modernity.
Design Challenge: The difficulty is how to express the history of military bases in modern visual language. Starting with the military flag and clothing, found a common symbol that is the pentagram. The pause and start symbols in the Internet era combine the five pointed star to perfectly combine the two.
Research: After receiving the design invitation, I went to Huade for a survey and research to understand the history and current situation of this city. Through interviews with citizens, professionals, and government officials, everyone agreed that the previous military base is the most representative city symbol.
Inspiration: The city of Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism industries, promote urban economic development, and increase the popularity of city. The design is inspired by a button.
Project Duration: The project started in July 2019 in Beijing and finished in February 2020 in Beijing
Operation Flow: The logo can be presented on a white background or can be used against a red background to form a unified visual style.