Yuyuan Road Baijiu Fonction Primària : Emballatge de Licor per Wen Liu and Xuedan Diao

Lo dissènh Yuyuan Road Baijiu Fonction Primària : Emballatge de Licor per Wen Liu and Xuedan Diao es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2020

Yuyuan Road Baijiu Fonction Primària : Emballatge de Licor

per Wen Liu and Xuedan Diao

Client : Zhiyu Department (Shanghai) co. Ltd

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Yuyuan Road Baijiu Fonction Primària : Emballatge de Licor

Tèxte del Libre : Yuyuan Road Baijiu es un design d'emballatge per una liquor chinesa produsida a la vila de Maotai, província de Guizhou. Lo design s'inspira de Yuyuan Road, un carrièr istoric de Shanghai, e del bastiment principal d'aqueste carrièr. Lo logo mòstra un element del Paramount, un bastiment emblematic e simbòl cultural de Shanghai. La bóstia extèrna es facha de plastic reciclat, la botelha es en ceramica amb pintura d'aur en espray, e lo cobercle es en plastic. La bóstia fa 100 per 100 per 290 millimètres. L'emballatge a per objectiu de far conéisser la cultura de Shanghai als consomators.

La Reconoissença

A prepaus del A' Design Award de Bronze

Yuyuan Road Baijiu Fonction Primària : Emballatge de Licor a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Yuyuan Road Baijiu Fonction Primària : Emballatge de Licor siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Yuyuan Road Baijiu Fonction Primària : Emballatge de Licor satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
Dimensions e Embalatge: The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
Etiquetas: Shanghai, Yuyuan Road, History, Street, Building
Tecnologia de Produccion: The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
Desaffo de Dissènh: In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
Recèrca: The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
Inspiracion: The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
Durada del Projècte: The project started in November 2018 and finished in September 2019 in Shenzhen.
Flux Operacional: This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
Membres de l'Equipa: Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu
Crèdits d'Imatges: Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019