Lo dissènh Eyesight Nutrition Package Embalatge de Bóstia de Present per Ruikang Xie es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.
BronzeEmbalatge· 2021
Eyesight Nutrition Package Embalatge de Bóstia de Present
per Ruikang Xie
Client : Xiexie Design
Laureat del A' Design Award de Bronze dins la Categoria Embalatge
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A prepaus de Eyesight Nutrition Package Embalatge de Bóstia de Present
Lo Package de Nutricion de la Vista es una bóstia de present creada per lo 35en anniversari d'una marca d'optica. La bóstia es fabricada en carton e mesura 290 per 290 per 290 millimètres. Quatre pichonas bóstias son mantengudas contra las quatre paretas per de fermaduras magneticas, mentre qu'una bóstia centrala en forma de saup conten un calendièr, una basa de sosten e de cupons. Cada costat presenta una paire d'ulhièras per una scèna causida, de manuals estampats amb las istòrias de la marca e de pichons presents. La totalitat de la estructura es montada a man. La concepcion ligacha l'istòria de la marca amb las scènas de trabalh vidièr, esportiu, de divertiment e de viatge.
La Reconoissença
A prepaus del A' Design Award de Bronze
Eyesight Nutrition Package Embalatge de Bóstia de Present a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Eyesight Nutrition Package Embalatge de Bóstia de Present siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Eyesight Nutrition Package Embalatge de Bóstia de Present satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
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Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- As the old brand celebrates its 35th anniversary, Dongbao Optical hopes to attract more attentions on the improvement of its brand image. A brand new ideal life concept is being proposed from the temperature, precision and scale of how Dongbao Optical conducts its behavior and operates its business A moderate viewing distance is pleasing to our eyes and a reasonable nutritional supplement to eyes enriches our lives. It represents the professional and quality products and services of Dongbao Optical, and the principles, wisdom and standards for Dongbao Optical to conduct its behavior and operate its business during past 35 years.
- Dimensions e Embalatge
- 290mmx290mmx290mm
- Etiquetas
- Glasses, nutrition, packaging design, brand humanities
- Tecnologia de Produccion
- The whole work is made of cardboard and adopts the shotbox structure. There are four small boxes inside which are attached to four walls by magnetic fasteners. The middle bucket box is for the base and the calendar. In addition, there are the drawers and the slots for coupons. They are all handmade.
- Desaffo de Dissènh
- In terms of concept, we integrate the development story of Dongbao Optical brand and put forward the new concept exclusive to Dongbao people, and creatively use text to plan, write and lead the visual design as a whole. In terms of craft, the holistic packaging structure has been made by manual bonding, which is extremely difficult and challenging during production.
- Recèrca
- The anniversary gift boxes for other brands on the market are just a change of form with no humanistic story embedded. However, we have designed and produced our products based on brand stories and humanistic interactions, and enabled customers to feel this considerate brand. The production has also adopted a complex structure which has never been seen before, so it is purely handmade by manual master.
- Inspiracion
- The old brand Dongbao Optical has launched a gift box to celebrate its 35th anniversary. The [Eye Brightening Nutrition Package] is inspired by the enterprise culture, management mode and development story of Dongbao Optical, and spreads the idea of “bright eyes for beautiful views” through the refinement and combination of working, sporting, entertaining and traveling scenes. The readable, visible, usable and playable features are achieved by content planning, text writing and scene guidance.
- Durada del Projècte
- Started in October 2019 and completed in November, all completed in Dongguan, China
- Flux Operacional
- The box is in the outer package of laser. After taking the box out, one can open the blue cover with logo and then open the four sides separately. Each side has a pair of glasses for the corresponding scene, manuals printed with some stories and peripheral gifts. Middle bucket contains the brand coupons, the brand story calendar and the base to support the calendar.
- Crèdits d'Imatges
- Image #1-5 Lin Jiahui
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