Utobeera Embalatge de Bièra de Fruch by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award de Fèrre in Dissènh d'Embalatge Competition Category.
FèrreEmbalatge· 2020
Utobeera Embalatge de Bièra de Fruch
by Jansword Zhu
Client: Jansword zhu
A' Design Award de Fèrre Winner in Embalatge Category
- 14,937
- Verified Award Winner
- Verify Award Status for #102296
The Design
About Utobeera Embalatge de Bièra de Fruch
Utobeera es un design d'embalatge per una bièra de fruch. Lo nom Utobeera foguèt inspirat pel mot Utopia, e reflectís los valors de la marca : egalitat, dreches umans, diversitat, unicitat e amor. Quatre figuras conegudas de l'istòria de l'art son reinterpretadas dins un estil d'illustracion psicodelic : l'òme al capèl de Rene Magritte, una dròlla en rauba chinesa, Bacchus, lo dieu del vin, e lo dieu chinés de la longevitat. Cada fruch de las òbras originalas es remplaçat per una figura de fruch numerica. Lo design fa referéncia a la cultura ciberpunk e utiliza colors Pantone e presatge d'aur.
The Recognition
About the A' Design Award de Fèrre
Utobeera Embalatge de Bièra de Fruch a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Utobeera Embalatge de Bièra de Fruch siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Utobeera Embalatge de Bièra de Fruch merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
- Dimensions & Packaging
- 50mm*50mm*210mm
- Tags
- Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
- Production Technology
- Pantone color used, foiled press
- Design Challenge
- Concept of the illustration
- Research
- The trend research of Youngers.
- Inspiration
- The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
- Project Duration
- The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
- Operation Flow
- The key frame proceeding illustrations.
- Patents
- Copyrights belong to Utobeera and Jansword zhu.
- Team Members
- Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
