Tucher AEcht Nuernberger Kellerbier Concepcion d'Embalatge de Bièra Bavaresa by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Aur in Dissènh d'Embalatge Competition Category.
AurEmbalatge· 2020
Tucher AEcht Nuernberger Kellerbier Concepcion d'Embalatge de Bièra Bavaresa
Client: Bloom GmbH Nürnberg
A' Design Award d'Aur Winner in Embalatge Category
Verified Award Winner
Verify Award Status for #102378The Design
About Tucher AEcht Nuernberger Kellerbier Concepcion d'Embalatge de Bièra Bavaresa
A l'epòca medievala, las brassariás localas fasiàn vielhar lor bièra dins de cavas talhadas dins la ròca, vièlhas de mai de 600 ans, situadas jos lo castèl de Nuremberg. Per onrar aquesta istòria, l'embalatge de l'« AEcht Nuernberger Kellerbier » prepausa un reguard autèntic cap al passat. L'etiqueta de la bièra presenta un dessenh a la man del castèl bastit sus las ròcas e una barrica de fuòc dins la cava, enquadrat per de poliças tipograficas d'estil ancian. L'etiqueta de selatge amb la marca « Sant Maurici » de l'entrepresa e lo capsèl de corona de color cobrat transmeton mèstria artisanala e confiança.
The Recognition
About the A' Design Award d'Aur
Tucher AEcht Nuernberger Kellerbier Concepcion d'Embalatge de Bièra Bavaresa a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Tucher AEcht Nuernberger Kellerbier Concepcion d'Embalatge de Bièra Bavaresa siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Tucher AEcht Nuernberger Kellerbier Concepcion d'Embalatge de Bièra Bavaresa crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Dimensions & Packaging
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Tags
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Design Challenge
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Inspiration
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Patents
- Tucher Bräu GmbH und Co. KG
- Team Members
- Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger
Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer - Image Credits
- Bloom GmbH Nürnberg
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