Rare Proportions Seria de Cartèls by Pedro Panetto is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Grafica Competition Category.
ArgentGrafica· 2020
Rare Proportions Seria de Cartèls
Client: Pedro Panetto
A' Design Award d'Argent Winner in Grafica Category
Verified Award Winner
Verify Award Status for #102571The Design
About Rare Proportions Seria de Cartèls
Rare Proportions es una seria de cartèls sus la natura brasiliana. Cada cartèl aplica la Proporcion Daurada, una proporcion de 1,618 que se tròba dins la natura, per crear de guidas, d'ierarquia e d'elements illustrats. Los animals son dessenhats amb una geometria basada sus la meteissa proporcion. Las colors reflètan la diversitat de la fauna e de la flòra brasilianas. Totes los cartèls seguisson una sola linha conceptuala, mas cada cartèl a sa pròpria expression. La seria foguèt creada al Brasil. L'objectiu es de mostrar la raretat e la beutat de la natura e de sosténer sa preservacion.
The Recognition
About the A' Design Award d'Argent
Rare Proportions Seria de Cartèls a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Rare Proportions Seria de Cartèls siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Rare Proportions Seria de Cartèls es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sequence of posters, with the objective of exposing the beauty of the Proportions of Brazilian nature. All posters explore the Golden Ratio found in nature and express this geometry in the animals in the posters. Nature around the world suffers dangers, the intention of the posters is to show their rarity, diversity and beauty.
- Dimensions & Packaging
- All posters use the same proportions system, faithfully based on 1.618 ...
- Tags
- Golden Ratio, Poster, Nature, Animals, Brasil, ecology, biodiversity,
- Production Technology
- Each poster was created at its own pace, all following the same conceptual line, but with different expressions. All parts use a mathematically guaranteed Golden Ratio system.
- Design Challenge
- The biggest challenge of the project was how to express the beauty of the Brazilian fauna and flora.
- Inspiration
- The inspiration for this project comes from the desire to express the beauty of Brazilian nature, to show its rarity. Its concept of value is expressed through the use of the gold number, a proportion that is naturally beautiful and found in nature. Their colors also bring the diversity inspiration of this project. We are talking about rare proportions, which need to be preserved.
- Project Duration
- The posters were created in Brazil, the design of the projects took place between 08/19 to 11/19.
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